Tag Archives: twitter

Twitter: will longer tweets spoil the platform?

Twitter is a strange thing. Founded in 2006, it was initially promoted as a way of communicating with friends about what you are doing right now. It did not appeal to me. Who wants to know all that trivia? Who wants to publish it? Lots of people now on Facebook, apparently. But I digress. I joined Twitter eventually and discovered its two key features, first brevity, and second the ability to choose who you follow and not see tweets from anyone else. It is ideal for broadcasting or consuming news and comment, and that is how I use it. I particularly value it because it is not Google, and provides a way of making things known that is independent of Google’s all-powerful search algorithms.

Now CEO Jack Dorsey has tweeted about the lifting the 140 character limit:

At its core Twitter is public messaging. A simple way to say something, to anyone, that everyone in the world can see instantly.

We didn’t start Twitter with a 140 character restriction. We added that early on to fit into a single SMS message (160 characters).

It’s become a beautiful constraint, and I love it! It inspires creativity and brevity. And a sense of speed. We will never lose that feeling.

We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it.

Instead, what if that text…was actually text? Text that could be searched. Text that could be highlighted. That’s more utility and power.

What makes Twitter, Twitter is its fast, public, live conversational nature. We will always work to strengthen that. For every person around the world, in every language!

And by focusing on conversation and messaging, the majority Of tweets will always be short and sweet and conversational!

We’re not going to be shy about building more utility and power into Twitter for people. As long as it’s consistent with what people want to do, we’re going to explore it.

And as I said at #flight, if we decide to ship what we explore, we’re telling developers well in advance, so they can prepare accordingly.

(Also: I love tweetstorms! Those won’t go away.)

Of course he really tweeted the above as an image:

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Will this wreck Twitter? What he has in mind, I suspect, is that tweets become expandable, so you can tweet as much as you like but by default only 140 characters, or a heading of your choice, appears in the feed. In fact this often happens already, except that the link is to an external site, rather than to Twitter.

Twitter’s problem has always been how to monetize the service. The original concept was almost useless for this, until Twitter added “promoted tweets”, which you see whether or not you want them. In 2011 Twitter added images, making it a richer platform for advertisers, and providing an easy way to bypass the character limit. Vine videos, other video acquisitions (SnappyTV in 2014, Perisccope in March 2015) mean that more video appears on Twitter. Brevity is still a feature of Twitter, but much undermined, and likely to diminish further.

The removal of the character limit will enable Twitter to host more content itself, rather than being a place where people post links to other sites. This will keep users on Twitter (or in its app) for longer, which means more opportunities to advertise.

If these steps make Twitter worse for users like myself though, we might use the site less, which is not good for advertising income.

At this point I am resigned to Twitter getting worse, as it has done for the last few years. Nevertheless, I will carry on using it until something else appears which is better. I see little sign of that, so Twitter still has me for the moment.

I also see that Twitter has to be viable in order to thrive. Making customers fee-paying does not work, so advertising has to be the solution.

The Monki Gras London 2013: scaling craft, how to be happy at work, defining software excellence, and lots of beer

I attend numerous technical events, most of which are vendor-specific. There is nothing wrong with vendor-specific events. If you want to explore what is on offer from that vendor and quiz  their people, they are ideal. You will be aware though that they are promotional events and give you a skewed view of the world, for which you need to make allowance.

Therefore I particularly value events which are not vendor-specific. They may still offer a skewed view of the world, but at least it is vendor-neutral. Redmonk’s Monki Gras is one such, managed by analyst company RedMonk, in particular by its co-founder James Governor.

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The event is small, with around 200 attendees, with a bias towards software developers. Seeing the picture above you will observe that it is not entirely vendor-neutral, in that it is sponsored by companies including Amazon, Adobe, twilio, Red Hat, Citrix, SAP and Heroku. Multi-vendor then, rather than vendor-neutral? Arguable, but there was little patience for product pitches and the event was one which was able to hear Basho’s Shanley Kane telling us to discard all our tools (a move unlikely to please vendors), so on a scale where zero is pure marketing fluff and ten searing honesty, I would award it at least an eight.

The Monki Gras is not just about technology. It is also about craft beer. This its second year, and there was even more beer content this time around. Possibly (said sotto voce) more than you might prefer if you have only a passing interest in the subject; but if so, perhaps this was not the right event for you.

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Why the beer? Because developers like it. Because it is a craft that does not scale easily. Because it is characterful, flavoursome and distinctive, and individual examples aspire to excellence, all qualities that I suspect Redmonk value.

The combination of Redmonk values, generous sponsors and small size make this an event with exceptional catering. Not only craft beer, but also fresh fruit, Sushi, fresh ground coffee prepared by a skilled barista, and at the evening event, a breathtakingly good selection of cheeses of which I got to taste only a few slivers because my hotel arrangements required an early departure.

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One of the ironies of the Monki Gras is that this kind of excellence does not scale well, with long queues for coffee and lunch, and on the Thursday evening one of the slowest meals I have attended. I left after three hours by which time it had reached the third course, but missed dessert and cheese. Good things take time and I guess this is all part of the Monki Gras experience.

What about the technical content? Technical may be the wrong word; and the published agenda is only an approximate guide. A Twitter search is one way to discover what was said; or you can check my tweets for those days; despite poor wifi there were enough smart gadgets that plenty of tweets got through. The focus was on the human aspect of software development, summed up for me by Cyndi Mitchell of Logspace and Thoughtworks, who said:

Software is fundamentally a human, interactive activity – if you don’t understand that, forget it.

Here are some other highlights, not comprehensive, but some of the things which caught my attention.

Rafe Colburn from Etsy who observed that to improve the craft of software development, you need to make time available by automating whatever you can.

Craig Kersteins and Matt Thompson from Heroku talked about developer productivity, with the startling statistic (I have no idea how they get these figures) that 76% of the worst-performing engineers suffer frequent interruptions. Software development needs focus; they suggested 4 hours of continuous uninterrupted work each day. At Heroku they use headphones as a “do not disturb” sign and respect that.

That risks the opposite danger, lack of communication. Hence another Heroku strategy is to give staff free lunch with long tables, to promote communication, and slow coffee machines that make a jug at a time, to promote sharing and collaboration.

Mazz Mosley and Nick Stenning from the Government Digital Service – which is transforming UK government IT from the inside, with generous use of open source and common sense – spoke on not recruiting developer rock stars, who create a single point of failure in your team. Rather, they aim to nurture collective intelligence.

This talk went down well at the Monki Gras, but while the thought makes sense, it intrigues me. Could the same person who becomes a “rock star” in one team be part of “collective intelligence” in another? Is not this more about how you manage your team, than how you recruit? And could a key leader that creates such a team be a bit of a rock star for doing so?

Phil Gilbert from IBM spoke about transforming IBM’s software products with design and rationalisation. The slide that has stayed with me showed how 20+ products in the areas of business process management were consolidated into two or three.

Chris Thorpe from Boffin talked about steam engines and 3D printing. Using 3D printing, steam engines can be repaired, while in another context model railway enthusiasts can get models in whatever size they want.

Steve Citron-Pousty from Red Hat gave us a sideways look at technology by talking about ecosystems. How do you nurture a vibrant ecosystem as opposed to one in which just a few creatures dominate? The answer is about monitoring, measuring, and testing hypotheses.

Ted Nyman at GitHub gave a memorable talk on being happy at work. His answer: no managers.

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He described how GitHub is managed: nobody reports to anyone else, decisions are made by consensus, teams form naturally, nobody is forced to do anything, but individuals are highly motivated because they have authenticity and autonomy. Employees are happy and nobody ever quits. “Developers are awkward people, accept awkwardness,” he added.

This was another thought-provoking talk. How much of GitHub’s management model would translate or scale to other businesses? Does it depend on having smart, highly motivated team members? Will it work for ever, or end in disaster? Is Nyman’s description accurate, or are there disguised channels of authority which he did not articulate?

Day two, Friday, opened strongly. I have already mentioned Shanley Kane’s talk. She addressed the problem of dishonesty in software development, explaining that software roadmaps which show features on a timeline are inherently dishonest and cause erosion of trust. Developers have a responsibility to explain to others in the business that development does not work like that. Her suggested alternative is some sort of interactive document covering “what we’re working on”.

Cyndi Mitchell, also mentioned above, talked about excellence in software development. This is not just about technically sound code, but is multi-faceted, including business value, customer value, user experience, delivery and operations as well. It was another take on a common theme in Agile: the team is everyone, not just the developers.

Chris Aniszczyk from Twitter spoke about open source software. Twitter always evaluates open source options before risking wheel reinvention by cutting new code. He also advocates always writing code on the assumption that it will one day be open source. This promotes high quality APIs, sensible naming conventions, and other good things. Twitter aims to give code that is not its “secret sauce” back to the community, he said. However, Twitter avoids code with viral open source licenses like the GPL; it causes too many problems, he said.

An intriguing aside; Aniszczyk says that Twitter acquires companies to get the people, since “you can’t hire engineers these days.” This may create an open source project, as the code that company was working on is given away/abandoned to the community. I am not sure what examples of this process there are.

After that, there was lunch, more beer, brewers spoke, and a wood carver competed with a 3D printer to make a spoon; I’ve written about this here.

Lee Bofkin from Global Street Art spoke about street art. Where we see a wall or an alley, he said, a street artist sees a place that can be transformed with art. His slides were wonderful; check the Global Street Art site for a flavour.

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There is no event quite like the Monki Gras; it was not deeply technical but was rich in ideas. Plenty to reflect on.

ITWriting.com awards 2011: ten key happenings, from Nokia’s burning platform to HP’s nightmare year

2011 felt like a pivotal year in technology. What was pivoting? Well, users are pivoting away from networks and PCs and towards cloud and devices. The obvious loser is Microsoft, which owns PCs and networks but is a distant follower in devices and has mixed prospects in the cloud. Winners include Apple, Google, Amazon, and Android vendors. These trends have been obvious for some time, but in 2011 we saw dramatic evidence of their outcome. As 2011 draws to a close, here is my take on ten happenings, presented as the first ever ITWriting.com annual awards.

1. Most dramatic moment award: Nokia’s burning platform and alliance with Microsoft

In February Nokia’s Stephen Elop announced an alliance with Microsoft and commitment to Windows Phone 7. In October we saw the first results in terms of product: the launch of the Lumia smartphone. It is a lovely phone though with some launch imperfections like too short battery life. We also saw greatly improved marketing, following the dismal original Windows Phone 7 launch a year earlier. Enough? Early indications are not too good. Simply put, most users want iOS or Android, and the app ecosystem, which Elop stated as a primary reason for adoption Windows Phone, is not there yet. Both companies will need to make some smart moves in 2012 to fix these issues, if it is possible. But how much time does Nokia have?

2. Riskiest technology bet: Microsoft unveils Windows 8

In September 2011 Microsoft showed a preview of Windows 8 to developers at its BUILD conference in California. It represents a change of direction for the company, driven by competition from Apple and Android. On the plus side, the new runtime in Windows 8 is superb and this may prove to be the best mobile platform from a developer and technical perspective, though whether it can succeed in the market as a late entrant alongside iOS and Android is an open question. On the minus side, Windows 8 will not drive upgrades in the same way as Windows 7, since the company has chosen to invest mainly in creating a new platform. I expect much debate about the wisdom of this in 2012.

Incidentally, amidst all the debate about Windows 8 and Microsoft generally, it is worth noting that the other Windows 8, the server product, looks like being Microsoft’s best release for years.

3. Best cloud launch: Office 365

June 2011 saw the launch of Office 365, Microsoft’s hosted collaboration platform based on Exchange and SharePoint. It was not altogether new, since it is essentially an upgrade of the older BPOS suite. Microsoft is more obviously committed to this approach now though, and has built a product that has both the features and the price to appeal to a wide range of businesses, who want to move to the cloud but prefer the familiarity of Office and Exchange to the browser-based world of Google Apps. Bad news though for Microsoft partners who make lots of money nursing Small Business Server and the like.

4. Most interesting new cross-platform tool: Embarcadero Delphi for Windows, Mac and iOS

Developers, at least those who have still heard of Embarcadero’s rapid application development tool, were amazed by the new Delphi XE2 which lets you develop for Mac and Apple iOS as well as for Windows. This good news was tempered by the discovery that the tool was seemingly patched together in a bit of a hurry, and that most existing application would need extensive rewriting. Nevertheless, an interesting new entrant in the world of cross-platform mobile tools.

5. Biggest tech surprise: Adobe shifts away from its Flash Platform

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This one caught me by surprise. In November Adobe announced a shift in its business model away from Flash and away from enterprise development, in favour of HTML5, digital media and digital marketing. It also stated that Flash for mobile would no longer be developed once existing commitments were completed. The shift is not driven by poor financial results, but rather reflects the company’s belief that this will prove a better direction in the new world of cloud and device. Too soon and too sudden? Maybe 2012 will show the impact.

6. Intriguing new battle award: NVIDIA versus Intel as GPU computing catches on

In 2011 NVIDIA announced a number of wins in the supercomputing world as many of these huge machines adopted GPU Computing, and I picked up something of a war of words with Intel over the merits of what NVIDIA calls heterogeneous computing. Intel is right to be worried, in that NVIDIA is seeing a future based on its GPUs combined with ARM CPUs. NVIDIA should worry too though, not only as Intel readies its “Knight’s Corner” MIC (Many Integrated Core) chips, but also as ARM advances its own Mali GPU; there is also strong competition in mobile GPUs from Imagination, used by Apple and others. The GPU wars will be interesting to watch in 2012.

7. Things that got worse award: Spotify. Runners up: Twitter, Google search

Sometimes internet services come along that are so good within their niche that they can only get worse. Spotify is an example, a music player that for a while let you play almost anything almost instantly with its simple, intuitive player. It is still pretty good, but Spotify got worse in 2011, with limited plays on free account, more intrusive ads, and sign-up now requires a Facebook login. Twitter is another example, with URLS now transformed to t.co shortcuts whether you like it not and annoying promoted posts and recommended follows. Both services are desperately trying to build a viable business model on their popularity, so I have some sympathy. I have less sympathy for Google. I am not sure when it started making all its search results into Google links that record your click before redirecting you, but it is both annoying and slow, and I am having another go with Bing as a result.

8. Biggest threat to innovation: Crazy litigation from Lodsys, Microsoft, Apple

There has always been plenty of litigation in the IT world. Apple vs Microsoft regarding graphical user interfaces 1994; Sun vs Microsoft regarding Java in 1997; SCO vs IBM regarding UNIX in 2003; and countless others. However many of us thought that the biggest companies exercised restraint on the grounds that all have significant patent banks and trench warfare over patent breaches helps nobody but lawyers. But what if patent litigation is your business model? The name Lodsys sends a chill though any developer’s spine, since if you have an app that supports in-app purchases you may receive a letter from them, and your best option may be to settle though others disagree. Along with Lodsys and the like, 2011 also brought Microsoft vs several OEMs over Android, Apple vs Samsung over Android, and much more.

9. Most horrible year award: HP

If any company had an Annus Horribilis it was HP. It invested big in WebOS, acquired with Palm; launched the TouchPad in July 2011; announced in August that it was ceasing WebOS development and considering selling off its Personal Systems Group; and fired its CEO Leo Apotheker in September 2011.

10. Product that deserves better award: Microsoft LightSwitch

On reflection maybe this award should go to Silverlight; but it is all part of the same story. Visual Studio LightSwitch, released in July 2011, is a model-driven development tool that generates Silverlight applications. It is nearly brilliant, and does a great job of making it relatively easy to construct business database applications, locally or on Windows Azure, complete with cross-platform Mac and Windows clients, and without having to write much code. Several things are unfortunate though. First, usual version 1.0 problems like poor documentation and odd limitations. Second, it is Silverlight, when Microsoft has made it clear that its future focus is HTML 5. Third, it is Windows and (with limitations) Mac, at a time when something which addresses the growing interest in mobile devices would be a great deal more interesting. Typical Microsoft own-goal: Windows Phone 7 runs Silverlight, LightSwitch generates Silverlight, but no, your app will not run on Windows Phone 7.  Last year I observed that Microsoft’s track-record on modelling in Visual Studio is to embrace in one release and extinguish in the next. History repeats?

Google+, Bing social search, and internet monopolies

The big new thing in social media right now is Google+, the search giant’s latest attempt to grab a slice of the social internet from Facebook and Twitter.  I have been trying it for a few days and like everyone else have enjoyed playing with circles, the ability to categorise contacts into groups and choose who you sharing with. I like that it addresses a core issue, the fact that we want to share different things with different people, but dislike the added complexity. In practice, if I have a personal message I am likely to use email or some other form of direct messaging, whereas what I post on a social networking site I will likely address to everyone.

Still, Google+ is a decent effort, and irrespective of how it compares in detail to its rivals, I think it may take off simply because Google has other properties, specifically Google search and Google Android, which will point you to it.

The value of social networks to a search company was highlighted this week, not by Google but by Microsoft at its Worldwide Partner Conference. The opening keynote was short on big news, but did include a demo of new features in Bing, that other search engine.

Stefan Weitz Director of Influentials, showed how Bing can interact with Facebook so that you search results are annotated with the preferences of your friends. Here, Weitz has searched for “Mango” and Bing shows a section of results marked as Liked by your Facebook friends:

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He then searches for Hawaii hotels for kids and sees this:

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Once again, he sees two of his own contacts who have Liked a specific web site. He can go to the site with more confidence, or even click the name to interact directly with his contact and find out more.

This is powerful stuff, though the examples are contrived, and this is only going to work if you and your contacts do many of the same searches with the same search engine. The Microsoft/Facebook alliance has an advantage over Google in that Facebook has a bigger and more mature social graph; but Google has the advantage of a far larger search share, especially outside the USA. On this site, for example, here are the figures for July:

  • Google 90%
  • Bing 3.7%
  • Yahoo! 3.4%

You can figure out how much that leaves for “Other”.

Another Bing move also merits reflection. Weitz went on to demonstrate how Bing wants to you to do the transaction as well as the search on its portal. It is actually fine for Bing to do this with its small market share; but I am not sure that I like the implications for search in general.

This hints at my central concern, which is monopoly. One reason I like Twitter is that I have no sense that Twitter wants to take over my digital life. I know Google does; it wants my searches, my email, my documents, my music, my location, and now my friends.

I know Facebook wants a big slice of it too; it wants me to live inside its walled garden.

These thoughts chime for me with another incident from the last few days. I posted something  for sale on eBay, the dominant online auction site, and found that it has notched up its terms and conditions with me further in its own favour by insisting that I set up automatic payment of its fees before it would allow me to post the item. It also happens that PayPal, owned by eBay, has recently sent me a notice advising that it is restricting the number of sales that can be funded by credit card, I presume because it dislikes the consumer protection gained by buying by credit card.

The connection here is that eBay and PayPal only have the liberty to make these unilateral changes in their terms because of lack of competition. Yes, there are other online markets; but if you actually want to sell stuff, there is little real-world choice. Well, there is Amazon; and there is another organisation which, for all its many merits, is constantly extending its reach.

It is curious in a way, that when the web first appeared it seemed to be a great opportunity for the little guys – because on the Internet, nobody knows you’re a dog – but what we are now seeing is that winner-takes-all applies to a degree which goes beyond anything in the bricks and mortar world.

Microsoft Vine formally withered

Remember Microsoft Vine? It was a well-meaning but puzzling product intended to assist communication in emergencies, but with additional potential for social communication. To nobody’s surprise, Microsoft has emailed beta testers to inform that that the project is to be discontinued:

The decision to discontinue future development of Microsoft Vine was not easily made. Multiple options were thoroughly explored and evaluated with rigor and in the end it was determined that Microsoft Vine is not sustainable as a standalone offering.

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If there is a need for something like Vine in disasters and emergencies, it could only work as a cross-industry, cross-platform initiative. On the other hand, if Microsoft had in mind new ways to exchange local information, maybe enhancing Live Messenger would have been a better idea. One of the snags with Vine is that for it to be useful in an emergency, users would have to be signed up beforehand, but many of us are too busy on Facebook, Twitter or Messenger to think about it.

BBC iPlayer goes a little social – but what can it learn from YouTube?

BBC’s iPlayer, which offers but live TV and radio and an on demand catch-up service, has gone live with a new version that adds personalisation as well as links to Facebook and Twitter for limited interaction with your social media contacts.

Presenting a personalised iPlayer web page is more demanding, as every visitor sees a slightly different page. Technical Architect Simon Frost explains that the BBC adopted PHP and the Zend framework in order to enable sharing of components and modules – previously the site was built with Perl and server side includes.

It has been interesting to see the reaction in user comments to the announcement by James Hewines, which are more negative than positive. The gist of the complaints is that many users want the site to get out of the way rather than be a more interactive web destination, and find that the new version adds clutter rather than speeding navigation:

This site should not be fun to use. It should be … a very brief stop between powering the computer up and watching or listening a programme.

This does not necessarily mean the BBC is getting it wrong. It is not really hard to find items, and linking BBC content to social networks does have a certain inevitability. It is a shame though that the most interesting feature described by Anthony Rose back in May seems to be missing – integration with Live Messenger so that you can see your contacts comment on the live content. This is what it was meant to look like:

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That said, does it make sense to hook into Live Messenger when Facebook is more at the centre of today’s social networks on the Web? Still, this may appear at some future date.

As it is, we get only limited social interaction through recommendations. No ratings, no public comments or reviews attached to items, nothing that might add real interest to the site.

Contrast this with YouTube. It is a different kind of broadcasting of course, much of it amateur, quantity not quality, no live broadcasts as such, and content that persists (whereas BBC content disappears after a few days). Perhaps because it was born as a social media site, rather than being a traditional broadcaster trying to grok the Web, YouTube does community to a far greater extent than the BBC. Individuals can even create their own “channels” of content, becoming a destination within a destination that appeals to friends or those with the same niche interests.

The BBC’s exploration of social media is just too timid to make an impact. I interviewed Rose back in 2008 and he made a telling comment about how the BBC would remain a place safe from the unpleasantness of one-star ratings and nasty comments:

Rose says that upcoming iPlayer features, such as ratings and discussions, will be restricted to networks of friends, rather than made public. "Rating works really well in YouTube where you’ve got a million videos. In iPlayer, if you rate Parliament channel as zero stars, are you saying that Parliament is rubbish, or that you just don’t want to watch Parliament? Rating in the context of the BBC is very useful, but only when you’ve got a friends network."

Unfortunately safe also means dull, and I doubt the social aspect of iPlayer will make much impact as currently implemented.

I still love iPlayer. I have less time to watch than I would like; but I clicked the HD channel and was soon watching a stunning programme about scaling ancient buildings, in this case Durham Cathedral. Played full-screen, the photography was beautiful and the content both entertaining and educational, the BBC at its best.

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Note that there was no need to involve the desktop player to enjoy this; it worked fine from the web; and I suspect that the download player gets relatively little use compared to the iPlayer site – the BBC won’t discuss this, saying “We cannot report on playback of downloads due to technical and data privacy restrictions”, which makes little sense to me.

Perhaps the comments are right – the BBC should concentrate on its content, and leave the social stuff to others who do it better.

BBC iPlayer goes social

I’m just back from the BBC’s press briefing on the new iPlayer. This is a public beta. The press release is here.

The big story is that social media features are now integrated. The idea is that you can post recommendations (or otherwise) to Twitter and Facebook about programmes you are viewing, or participate in real-time chat via Microsoft Live Messenger. The Messenger feature will be delivered later than the other features; a beta is promised “later this summer.”

I was interested to see these features delivered, as I spoke to the BBC’s Anthony Rose about them at Adobe MAX in 2008 and wrote it up for The Guardian. I talked to Rose again today and asked why Twitter, Facebook and Live Messenger had been favoured above other social media services?

There are only so many hours in the day, you’ve got to start somewhere. We picked the major ones. In the case of the chat, the technical requirements are actually really high, you need presence detection, there needs to be user to user chat, and it turns out that Facebook doesn’t have that kind of presence detection. So very few platforms have the technical bits that are necessary. But absolutely we’re looking to get the others on board, we know that people are going to want it. We had a choice of ship nothing, or try and dip the toes in the water

This is in line with a theme we heard a lot about today: that the BBC will go where the users are. Devices will be supported only if they succeed in attracting a large user base. We also heard that BBC Online is narrowing its focus, and will not needlessly duplicate what third parties already do. For example, the BBC has no intention of creating its own social network, even though over a million individuals have registered a BBC ID. Rather, it will link that identity to existing social networks, initially Twitter and Facebook. At least, that’s the current strategy. The BBC is a public broadcasting service financed by a licence fee, and its strategy is partly set from above; it has changed recently and will no doubt change again.

Still, iPlayer is a superb service and one reason I am personally happy to keep paying the fee.

Buzz buzz – Google profile nonsense

Google has launched a new social media service called Buzz (as if you did not know) and I’m on it – here’s my profile.

You had better follow that link too; because whenever I visit the profile when signed into Google I see this not-too-subtle banner:

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“Your profile is not yet eligible to be featured in Google search results”. This statement with its bold yellow highlighting seems intended to make me anxious, though I’m not sure why I should care about this deliberate defect in Google’s search algorithms. Having said which, it is not actually true, as a quick search verifies:

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Still, let’s presume that I believe it and want to fix it. I click the link to learn more. Does it tell me how to make my profile “eligible”? Not as such. Without making any promises, Google suggests that I should add more details,

For example, include details such as the name of your hometown, your job title, where you work or go to school.

It also wants a little link exchange:

Link to your profile on another website (for instance, your blog or online photo album)

and finally

Verify your name, and get a "Verified" badge on your profile.

I’ve been round the verify circus before; if you try to do it, you wander round the near-abandoned Knol for a while before discovering that it only works, some of the time, for USA residents.

Frankly, it all seems a bit desperate. My Google profile is just as I want it already, as it happens, though I could do without the big deceitful banner.

That said, this profile nonsense does nothing to allay my sense that Google has designs on me and wants more of my personal data and internet identity than I am inclined to give.

Buzz is a hard sell for me. I like Twitter, because it is single-purpose, works well – in conjunction with one of the many desktop add-ons such as Twhirl – and I never feel that it wants to take over my life.

Still, I am buzzing now, especially since I’ve linked it to Twitter so all my tweets arrive there too. We’ll see.