Tag Archives: nokia

Nokia 8: a phone from the new Nokia brand that you might actually want

This morning I attended Nokia’s press breakfast here in Berlin, where the main product on show is the Nokia 8 smartphone. It is not quite a new launch – there was an event in London a couple of weeks ago – but it was my first look at HMD’s first flagship device.

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HMD Global Oy was founded in May 2016 as a new company to exploit the Nokia smartphone brand. The company is “owned by Smart Connect LP, a private equity fund managed by Jean-Francois Baril, a former Nokia executive, as well as by HMD management,” according to the press release at the time. Based in Finland, the new company acquired the right to use the Nokia trademark on smartphones as well as “design rights relating to Microsoft’s Feature Phone Business” (what feature phone business, you may ask).

HMD made the decision to market a pure Google form of Android. I find it intriguing that a Nokia-branded smartphone was once powered by Symbian, then became a Windows device, and now has Google deeply embedded. The two companies are now “joined at the hip,” according to an HMD spokesperson this morning. Though it is a rather unequal relationship, with HMD having fewer than 500 employees and relying on outsourcing for much of its business.

A UK release of the Nokia 8, together with operator deals, will be announced on September 6th, I was told. The unsubsidised price might be around £600 (or Euros, the currencies being of nearly equal value in these Brexit days).

So why might you want one? Well, it is a decent phone, based on an 8-core Qualcomm Snapdragon 835 chipset, 2560 x 1440 display, 4GB RAM, 64GB storage, up to 256GB MicroSD, fingerprint reader and so on.

There are a couple of special features. The most obvious is that both front and rear 13MP cameras can be used simultaneously, enabling what Nokia inevitably calls “bothies”.

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Is this a feature worth having? It is problematic, partly because taking good selfies is difficult without a selfie stick which most of the time you do not have with you, and partly because the view behind you is typically less interesting than the view you are trying to photograph.

I am not sure whether this matters though. It is a distinctive feature, and in a crowded market this is important.

I am more interested in another feature, called OZO audio. OZO is a professional cinema camera made by Nokia and the system in the phone is based on OZO surround sound algorithms. The phone has three microphones, and using OZO you can apparently capture a simulated surround effect even though the output is two-channel.

Although it seems counter-intuitive, I do believe in the possibilities of simulated surround sound; after all, we only have two ears. OZO works in conjunction with the phone’s video camera so you can capture more atmospheric audio. The demo was impressive but this is something I will need to try for myself before forming a judgement.

The other aspect of the Nokia 8 which is attractive is the company’s attitude towards Android modifications and bundled apps. Essentially, you get Android as designed by Google, plus Google apps and not much else. Operators will not be able to bundle additional apps, I was told (though I am not sure I believe it).

While I do not like the way Google constantly gathers data from users of its software, I do think that if you are going to run Android, you might was well run it as designed, rather than with additional and often substandard “enhancements”.

I hope to do a full review and will look carefully at the audio performance then.

Why Microsoft is hard to love

Microsoft CEO Satya Nadella stated last week that “We want to move from people needing Windows to choosing Windows to loving Windows. That is our bold goal with Windows.”

It is an understandable goal. Many users have discovered a better experience using a Mac than with Windows, for example, and they are reluctant to go back. I will not go into all the reasons; personally I find little difference in usability between Mac and Windows, but I do not question the evidence. There are numerous factors, including the damage done by OEMs bundling unwanted software with Windows, countless attacks from malware and adware, badly written applications, low quality hardware sold on price, and yes, problems with Windows itself that cause frustration.

There is more though. What about the interaction customers have with the company, which makes a difference to the emotional response to which Nadella refers? Again, Apple has an advantage here, since high margins enable exceptional customer service, but any company is capable of treating its customers with respect and consideration; it is just that not all of them do.

Now I will point Nadella to this huge thread on Microsoft’s own community forums.  The discussion dates from September 10 2014 and the contributors are customers who own Windows Phone devices such as the Lumia 1020. They discovered that after updating their devices to Windows 8.1 they experienced intermittent freezes, where the phone stops responding and has to be cold booted by pressing an emergency button combination (volume down plus power). These, note, are critical customers for Microsoft since they are in the minority that have chosen Windows Phone and potentially form a group that can evangelise this so far moribund platform to others.

The thread starts with a huge effort by one user (“ArkEngel”) to document the problem and possible fixes. Users understand that these problems can be complex and that a fix may take some time. It seems clear that while not all devices are affected, there are a substantial number which worked fine with Windows Phone 8, but are now unreliable with Windows Phone 8.1. A system freeze is particularly problematic in a phone, since you may not realise it has happened, and until you do, no calls are received, no alerts or reminders fire, and so on, so these customers are anxious to find a solution.

Following the initial complaint, more users report similar issues. Nobody from Microsoft comments. When customers go through normal support channels, they often find that the phone is reset to factory defaults, but this does not fix the problem, leading to multiple returns.

Still no official comment. Then there is an intervention … by Microsoft’s Brian Harry on the developer side. He is nothing to do with the phone team, but on 27 October receives this comment on his official blog:

Brian, sorry to hijack you blog again, but you are the only person in MS who seems to care about customers. Can you please advise whoever in MS is responsible for WP8.1 and make them aware of the “freeze” bug that MANY users are reporting (31 pages on the forum below). There has been NO feedback from MS whatsoever in the months that this has been ongoing and it is obviously affecting many users (myself included). If “cloud first, mobile first” is to be a success, you better make the bl00dy OS work properly. Thanks

Harry promises to raise the issue internally. On 12 Nov still nothing, but a reminder is posted on Harry’s blog and he says:

Nag mail sent.  Sorry for no update.

This (I assume) prompts a post from Microsoft’s Kevin Lee – his only forum post ever according to his profile:

I’m sorry we’ve been dark – I work closely with the Lumia engineering team that’s working directly on this. Trying to shed a little light on this…

Beginning in early September we started to receive an increased number of customer feedback regarding Microsoft Lumia 1020 and 925 device freezes. During the last two months we have been reaching out for more and more data and devices to systematically reproduce and narrow down the root cause. It turned out to be a power regulator logic failure where in combination with multiple reasons the device fails to power up the CPU and peripherals after idling into a deep sleep state.

I am pleased to pass on that we have a fix candidate under validation which we expect to push out the soon with the next SW update!

Appreciate your patience.

OK, so Microsoft knows about the problem, has sat back saying nothing while users try this thing and that, but now after two months says it has a “fix candidate”. This is greeted warmly as good news, but guess what? Phones keep freezing, no fix appears, and in addition, there is lack of clarity about how exactly the fix is being “pushed out”.

Two months later, user Shubhan NeO says:

And I broke my Lumia 1020. Not going back to Windows Phone ever ! Switching back to Android ! Here is sneak peek of my phone !

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It is not quite clear whether he broke the phone deliberately in a fit of frustration, but perhaps he did as he comments further:

Works ? Seriously ? It hangs 2-3 a day, has stupid support for official apps. So many issue.

I’m done.

Here is another:

I paid the extra £ for a better phone; with a better ’41-megapixel camera’… now to find out that people with cheaper models have not had any freeze problems. Despite peoples comments about this being an aged device, and probably the reason for lack of support, I must add that I only purchased my 1020 ‘NEW’ in July 2014 (which is only 6 months ago). For 3 of those months it has been very unreliable … I am extremely disappointed in how I and everyone else here has been treated by Microsoft.

Read the thread for more stories of frustration and decisions never to buy another Windows Phone.

What are the real problems here? The hardest thing to accept is not the fact of the fault occurring, or even the time taken to fix it, but the apparent lack of concern by the company for the plight of its customers. If Mr Lee, or others from the team, had posted regularly about what the problem is, how they are addressing it, possible workarounds and likely time scales, it would easier for users to understand.

As it is, it seems that this part of the company does not care; a particular shame, as Nokia had a good reputation for customer service.

I post this then as feedback to Nadella and suggest that a cultural shift in some areas of Microsoft is necessary in order to make possible the kind of emotional transition he seeks.

The Microsoft Screen Sharing for Lumia Phones HD10: silly name, nice product

How many committees does it take to come up with a name like Microsoft Screen Sharing for Lumia Phones HD10? Who knows, but the product is a nice one. It lets you project from your phone to any TV with an HDMI input, using the Miracast standard.

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Data is transferred to the device via Wi-Fi. You make the connection by tapping your phone on the separate coaster-like plate, which triggers the connection using NFC (Near Field Communication). The coaster talks to the device using Bluetooth.

The neat thing about this arrangement is that the main HD10 device will be close to your TV; it might even plug in at the back, out of sight. The coaster on the other hand can be on a table near your sitting position. You can come into the room, tap the coaster, and then view your photos and videos on the big screen in 1080p HD video quality.

At least, that is the idea as I understand it. Usability is key with this type of gadget, otherwise they do not get used, and this might just have it right.

The coaster thing can also be stacked on the main device as you can see from my blurry picture:

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Concerning the name, all your worst fears about Microsoft taking over Nokia have been confirmed. Concerning the device though, all is well. I suppose that is the right way round, but it is really so hard?

Price is $79 / 79€ with availability promised for later this month.

Microsoft Financials show cloud growth, Nokia loss

Microsoft has announced its financial results for the quarter ending June 30th 2013. How is it doing?

Quarterly revenue is up to $23.38 billion from $20.49 billion year on year, though $1.98 billion of that is phone hardware – Nokia, in other words. Operating income is up to $6.48 billion from $6.07. Net income is down to $4.61 billion from $4.96 billion because of tax adjustments.

I am more interested in the segment breakdown, though Microsoft’s segments are not particularly clear:

Quarter ending June 30th 2014 vs quarter ending June 30th 2013, $millions

Segment Revenue Change Gross margin Change
Devices and Consumer Licensing 4694 +406 4407 +526
Computing and Gaming Hardware 1441 +274 18 +665
Phone Hardware 1985 N/A 54 N/A
Devices and Consumer Other 1880 +317 446 +78
Commercial Licensing 11222 +595 10296 +345
Commercial Other 2262 +688 691 +355

Revenue is actually up year on year in all segments. Windows has benefited from the end of XP support driving upgrades. Products Microsoft wants to talk about are Azure, SQL Server and System Center which are all growing revenue. “Commercial cloud revenue” or in other words Office 365, CRM online and Azure, grew 147% and is now a $4.4 billion business at current rate of sale.

The bad news is that Nokia contributed a $692 million loss (diminishment of operating income). Microsoft says it sold 5.8 million Lumia (Windows) phones and 30.3 million non-Lumia phones, with the majority of Lumia sales being low-cost devices.

Bing search grew revenue by 40% and US search share is up to 19.2% according to Microsoft.

Farewell Nokia X? Not quite, but the signs are clear as Microsoft bets on Universal Apps

I could never make sense of Nokia X, the Android-with-Microsoft-services device which Nokia announced less than a year ago at Mobile World Congress in Barcelona:

If Nokia X is a worse Android than Android, and a worse Windows Phone than Windows Phone, what is the point of it and why will anyone buy?

Nokia X is Android without Google’s Play Store; if Amazon struggles to persuade developers to port apps to Kindle Fire (another non-Google Android) then the task for Nokia, lacking Amazon’s ecosystem, is even harder. Now, following Microsoft’s acquisition, it makes even less sense: how can Microsoft simultaneously evangelise both Windows Phone and an Android fork with its own incompatible platform and store?

Nokia X was meant to be a smartphone at feature phone prices, or something like that, but since Windows phone runs well on low-end hardware, that argument does not stand up either.

Now Nokia X is all but dead. Microsoft CEO Satya Nadella:

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Second, we are working to integrate the Nokia Devices and Services teams into Microsoft. We will realize the synergies to which we committed when we announced the acquisition last September. The first-party phone portfolio will align to Microsoft’s strategic direction. To win in the higher price tiers, we will focus on breakthrough innovation that expresses and enlivens Microsoft’s digital work and digital life experiences. In addition, we plan to shift select Nokia X product designs to become Lumia products running Windows. This builds on our success in the affordable smartphone space and aligns with our focus on Windows Universal Apps.

and former Nokia CEO Stephen Elop, now in charge of Microsoft devices:

In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.

Nadella has also announced a huge round of job cuts, mainly of former Nokia employees, around 12,500 which is roughly 50% of those who came over. Nokia’s mobile phone business is no all Windows Phone (Lumia) and Nokia X. In addition, it sells really low-end phones, the kind you can pick up for £10 at a supermarket, and the Asha range which are budget smartphones. Does Microsoft have any interest in Asha? Elop does not even mention it.

It seems then that Microsoft is focusing on what it considers strategic: Windows Phone at every price point, and Universal Apps which let developers create apps for both Windows Phone and full Windows (8 and higher) from a single code base.

Microsoft does also intend to support Android and iOS with apps, but has no need to make its own Android phones in order to do so.

My view is that Nokia did an good job with Windows Phone within the constraints of a difficult market; not perfect (the early Lumia 800 devices were buggy, for example), but better by far than Microsoft managed with any other OEM partner. I currently use a Lumia 1020 which I regard as something of a classic, with its excellent camera and general high quality.

It seems to me reassuring (from a Windows Phone perspective) that Microsoft is keeping Windows Phone engineering in Finland:

Our phone engineering efforts are expected to be concentrated in Salo, Finland (for future, high-end Lumia products) and Tampere, Finland (for more affordable devices). We plan to develop the supporting technologies in both locations.

says Elop, who also notes that Surface and Xbox teams will be little touched by today’s announcements.

Incidentally, I wrote recently about Universal Apps here (free registration required) and expressed the view that Microsoft cannot afford yet another abrupt shift in its developer platform; the continuing support for Universal Apps in the Nadella era makes that less likely.

Speculating a little, it also would not surprise me if Universal Apps were extended via Xamarin support to include Android and iOS – now that is really a universal app.

Will Microsoft add some kind of Android support to Windows Phone itself? This is rumoured, though it could be counter-productive in terms of winning over developers: why bother to create a Windows Phone app if your Android app will kind-of run?

Further clarification of Microsoft’s strategy is promised in the public earnings call on July 22nd.

A tale of two Lumias: snaps on a Lumia 630 versus a Lumia 1020

I spent a morning in Oxford taking some snaps and thought it would be fun to compare what a budget Windows Smartphone – the new Nokia Lumia 630 – can do versus the king of photography smartphones, the Nokia Lumia 1020.

Note this is not intended as a fair comparison; the 1020 costs around four times as much as the 630. It does show what you are giving up if you use a budget smartphone for all your snaps. In each case, you can click the image to see the full resolution.

Here is the Bodleian Library on the 630:

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and on the 1020, using the 5MP version (the 1020 also stores a high res version of each image):

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Next, Pembroke College on the 630:

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and on the 1020:

 

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Some flowers at the corner of Pembroke’s Chapel Quad, on the 630:

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and on the 1020:

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The difference is more telling if you zoom in. Here is a detail taken from a picture of Broad Street on the 630:

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and on the 1020:

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What about the high-res versions of the Lumia 1020 snaps? Here is a picture of Oxford’s “Bridge of Sighs”:

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Let’s zoom in to look at the sculpture on the bridge. This is from the 5MP version, which I’ve enlarged slightly:

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Here is the same section taken from the high-res 34MP image:

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I consider the improvement well worthwhile; it does pay to hang on to those high-res images for the pictures you most value.

I snapped this on the 630 too; here is the same zoomed-in and enlarged section:

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Ouch!

Conclusion? The camera on the Lumia 630 is not too bad – for a cheap smartphone. The Lumia 1020 is something special and I am grateful to Nokia for delivering a smartphone with a camera good enough that I can leave a standalone camera out of my bag – noting that I am not a photographer, just a traveller who takes pictures. I have not used a tripod on any of the above; from my perspective, coping with camera shake is one of the characteristics I need in whatever camera I use.

Review: Nokia Lumia 630 – a lot of smartphone for the money

Microsoft/Nokia has released the Lumia 630 Windows Phone in the UK. It is notable for two reasons:

  • The first phone on sale with Windows Phone 8.1 installed
  • A budget contender with a full range of features at around £100. For example, o2.co.uk offer it for £99.99 with a “Pay & Go” tariff from £10.00 monthly. Amazon.co.uk is currently offering it sim-free for £128.29.

The quick summary:

  • 4.5″ 854×480 LCD screen
  • 5MP rear camera
  • 512MB RAM
  • 8GB storage
  • MicroSD slot supporting up to 128GB
  • Qualcomm Snapdragon 400 quad-core 1.2 GHz processor
  • Bluetooth 4.0, wi-fi, WCDMA,GSM,A-GPS etc
  • 1830 mAh removable battery

What is missing? Among the compromises here, there is no front-facing camera, the only sensor is an accelerometer, the screen resolution is poor compared to a high-end smartphone, and there is no dedicated camera button.

The older Lumia 625 has some features missing on the 630, including a camera button, LED Flash, ambient light sensor and proximity sensor, Nokia’s “super sensitive touch” screen, and LTE. The 625 is a similar price, so if those features matter to you it might be a better buy, though you have to put up with the older and slower S4 processor.

The Lumia 630 does support Nokia’s SensorCore feature, which lets apps like Health & Fitness (pre-installed) track movement through an API without consuming much power.

The lack of a camera button or Flash is disappointing, considering Nokia’s reputation as a brand good for photography.

Out of the box

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The Lumia 630 is a basic package. No headset is included, presumably on the grounds that you likely have one already, though buying one separately is inexpensive. There is a mains charger; you probably have one of these already too, but it might not be optimal for this particular device, which may be why Nokia chose to prioritise this over the headset.

In order to fit the SIM, you pop the phone out of its shell; it feels if anything a bit too easy, though the phone shows no sign of falling apart accidentally so far.

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The software of course is Windows Phone 8.1, with several nice improvements including a notification screen accessed by swiping down from the top. This works even from the lock screen, and gives immediate access to the camera, which may explain why the button is missing. I still miss the button though.

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Cortana, the virtual personal assistant currently in beta, is not yet present in the UK. You can enable Cortana with a bit of effort by changing your language and region, but it is not recommended other than for temporary experimentation.

I hit one problem in setup. The automatic date and time setting does not work, at least not with my carrier (Three). This in turn broke some other features including SkyDrive and Exchange/Office 365 email, until I set it manually. The manual setting is not brilliant though, since when I turned the set off and on again, it came up with a setting from several days ago. This looks like a software bug so I hope it will be fixed soon.

Here is the home screen pretty much out of the box, though I have connected it to Exchange:

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This is NOT how I prefer to set up my home screen on a Windows phone. Normally I reduce all the tiles to the smallest size other than the phone icon, which I have large so I can hit it as easily as possible. This fits more icons on the screen and gets rid of the annoying People live tile animations. This is, of course, a matter of personal preference.

The apps prominent above the fold include PhotoBeamer, which lets you show pictures on a friend’s Windows Phone (a cool app), LINE which is a messaging app, and the excellent HERE maps and Nokia Camera.

Scroll down and you get Facebook, Skype, HERE Drive, Nokia Mix Radio, OneDrive, calendar and several more.

A word about apps

I do not intend this to be another reviews of a Windows Phone which say, “great phone but the apps are lacking.” It is true to the extent that Windows Phone lacks the great support with iOS and Android get in terms of apps. Windows Phone owners have to put up with seeing “available for iOS and Android” for apps which they might  otherwise like to install, and with apps that are less well maintained or up to date than those for the two more popular platforms.

Clearly, the way to fix this is for lots more people to buy Windows Phones. Therefore, not to buy a Windows Phone because of the app shortage merely perpetuates the problem.

But how bad is it? The answer will be different depending which apps matter to you; but there are a couple of reasons why it is not, in my opinion, all that bad.

One is that Microsoft has its own platform, putting it in a stronger position than say, Blackberry or even Apple (if iOS were not already popular). The Microsoft platform includes maps and driving (Nokia), search (Bing), messaging (Skype), email and cloud documents (Office 365) and online storage (OneDrive).

Second, the Windows app store is not as moribund as the Windows 8 app store. There are decent apps in most categories and support from third parties like Spotify, WhatsApp, Instagram or the BBC is improving.

If you love Google, this is unlikely to be the phone for you, since it seems almost to go out of its way not to support Windows Phone.

On the other hand, there are Windows Phone apps which I miss on other platforms, including Nokia Camera, HERE Drive, and the built-in email and calendar apps.

It is a factor, but not a showstopper.

Lumia 630 in use

My experience of using the 630 is mainly positive. Performance is great; the phone is fast and responsive. Battery life is good too:

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Note that the Battery Saver is off by default, but I prefer having it come on automatically as needed.

Battery life is nothing special if you use the phone intensively, such as to watch a video or play a game, but when it on standby it is better than previous Windows phones I have tried.

The camera is better than I had expected, given the annoyances mentioned above. For casual snaps it is up to the mark you would expect from a budget smartphone.

This is not PureView though; do not expect the same quality as on Nokia’s high-end phones. See here for some comparative snaps.

Audio on the Lumia 630 sounds fine when played with a high quality headset. I played the same track on the 630, the Lumia 1020, and from a PC via a dedicated headphone amplifer. Possibly the 630 sounds slightly thin compared to the more expensive setups, but the earbuds or headphones you use will likely make the most difference.

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Health and Fitness tracking, using the Bing app, is fun and saves having to manage a separate device like a Fitbit.

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I have yet to catch out the 630 on performance. Youtube videos and BBC iPlayer played smoothly.

The display is on the dull side but no enough to spoil the experience. However I did notice grey marks (presumably shadows of the glue that holds the screen on) at the top of the screen, visible on light backgrounds, which is a slight annoyance.

Conclusion

The Lumia 630 is a budget smartphone with a lot to offer. There are just a few annoyances: features missing that were present on the 625, slightly dull screen, and some signs of cost-cutting. These are small blemishes though when you consider what you do get for a modest outlay.

&nbr;

X is for Xamarin: One company that is pleased to see Nokia X

Xamarin, which provides cross-platform development tools for targeting iOS and Android wtih C#, is not exhibiting here at Mobile World Congress in Barcelona, but does have a presence for meetings, and I caught up with Joseph Hill who is Director of Developer Relations.

Xamarin has just announced a joint SDK with SAP along with some SAP-specific support in its cloud testing service; but Monday’s announcement of Nokia X, Android smartphones from soon-to-be-Microsoft Nokia, was even bigger news from Hill’s perspective.

If you are a Windows Phone developer with apps written in C#, Xamarin gives you a way to port your code to Nokia X. Apparently Nokia itself has taken advantage of this to port Nokia Mix Radio, as described by Nokia’s developers here. Nokia also used MVVM Cross in order to take cross-platform abstraction beyond what Xamarin itself gives them (Xamarin is deliberately restricted to non-visual code).

Nokia states that it will do all future development using Microsoft’s Portable Class Libraries, and is also refactoring existing code:

The final step in our journey towards the common architecture is to throw out the legacy code from the Windows Phone and Windows 8 apps so they’re stripped back to existing PCL shared assemblies and then integrate them with our fully shared codebase. Now that the Nokia X has launched that’s the next major goal we’re striving towards and work begins now.

I imagine that Xamarin could prove useful in some of Microsoft’s other internal projects as it prepares for a world in which there is an official Microsoft Android platform.

As an aside, it seems to me unlikely that Microsoft will do anything other than run with Nokia X after the acquisition. Microsoft is supporting Nokia X with Skype and OneDrive, which is an indication of its attitude.

Smartphone Camera fun: Nokia Lumia 1020 vs Sony Xperia Z2

Sony has announced the latest Xperia, the X2, here at Mobile World Congress in Barcelona.

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The Z2 boasts “a pro-grade camera far beyond smartphone class performance”, and captures images at 20.7MP, as inscribed on the rear:

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Sony calls its imaging sensor technology Exmor, and the Xperia Z2 uses Exmor RS for mobile.

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The camera software on the Z2 has an extensive range of options, some of which are shown below.

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How does it compare though with Nokia’s PureView technology, and in particular the Lumia 1020 with its 41MP camera?

First, I tried taking a similar point and shoot picture of the delightful view from the Sony stand.

Here is the Sony. It is a detail from the full image, so you can view it at full resolution:

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and here is the Lumia:

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Note that I am not using a tripod so the quality is influenced by how good the image stabilisation software is, as well as the inherent quality of the optics.

Sony has a special demo to show off the low-light performance of the Z2.

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See that small hole? You align the phone so that the camera can see through the hole, and take a picture. It looks like it will turn out blank, but actually picks up an image from the low light:

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This is not full resolution, but you get the idea.

My first effort with the Lumia was a disaster:

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I was sure it could do better, so I whacked up the ISO sensitivity and set the shutter to 4s:

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Still, in terms of automatic settings detection, the Sony proved more effective.

Which camera is better? On this quick and dirty test I felt that both phones performed well, but I am not ready to give up the Lumia 1020 yet. Then again, you do have to live with the slight protrusion of the Lumia 1020 lens from the body, whereas the Z2 is perfectly smooth.

Disclaimer: I am not a photographer and my interest is in taking quick pictures of decent quality conveniently rather than getting the best that can be achieved. I look forward to more detailed comparisons of the Z2 vs Lumia 1020 from photography enthusiasts in due course.

Nokia’s puzzling Android announcement: Nokia X

Nokia has announced the X range: Android smartphones connected to Microsoft/Nokia services including Bing search, OneDrive cloud storage, Nokia Here maps, and Nokia Music.

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The phones, according to Nokia, are aimed at the “affordable” market especially in “growth markets” or in other words, less developed territories.

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The stated reason for Nokia X is combine the rich Android app ecosystem – apart from Google’s own apps which largely will not run because of their dependence on proprietary Google Play services – with a “feeder” for the cloud services which are shared with the Lumia range. The UI is tiled and the phones have the look and feel of cut-down Lumia more than Android. Nokia’s Stephen Elop stated that Lumia and Windows Phone remains Nokia’s primary smartphone strategy.

Note that although Nokia is being acquired by Microsoft, the deal is not complete, and Nokia’s management is equally as independent of Microsoft as it was this time last year.

Here’s the puzzle though. Elop also announced that the low-end Windows Phone, Lumia 520, outsells Android in the €75-150 price range, exactly the range also occupied by Nokia X. It is no more affordable than Windows Phone. The real rationale then is about the Android app ecosystem rather than affordability.

There are several reasons why Nokia X might not be a big hit.

First, consumers will pick up that these do not offer the same experience as mainstream Android devices running Google services. This might not matter if the Microsoft/Nokia services were superior to those from Google, but that is hard to see. Bing vs Google for search?, Nokia Music vs Google Play music? Google Now vs no equivalent? Play Store vs Nokia Store?

Second, if you want a Microsoft services device, how likely is it that the supporting apps on Android will be superior to those on Windows Phone? Take Office 365, for example. Windows Phone has better support than Android, and that is part of Microsoft’s differentiation.

If Nokia X is a worse Android than Android, and a worse Windows Phone than Windows Phone, what is the point of it and why will anyone buy?

Here is where Nokia X does make sense. It is a strong Plan B for a company that is having second thoughts about the long-term prospects of Windows Phone. Perhaps it could also replace Asha at the low end, if in time Nokia manages to drive the cost down. The Android operating system is free, if you leave out the proprietary Google bits, so there is some cost saving versus Windows Phone.

Unfortunately there is also a negative impact on Lumia, in that Nokia is seen to be wavering in its commitment to Windows Phone and distracted by supporting too many mobile operating systems. There was no Lumia announcement today at Mobile World Congress, which is odd considering that Nokia has a reasonable story to report in terms of platform growth.