Tag Archives: microsoft

Microsoft’s Silverlight dream is over

Remember “WPF Everywhere”? Microsoft’s strategy was to create a small cross-platform runtime that would run .NET applications on every popular platform, as well as forming a powerful multimedia player. Initially just a browser plug-in, Silverlight 3 and 4 took it to the next level, supporting out of browser applications that integrate with the desktop.

The pace of Silverlight development was unusually fast, from version 1.0 in 2007 to version 4.0 in April 2010, and Microsoft bragged about how many developer requests it satisfied with the latest version.

Silverlight has many strong features, performs well, and to me is the lightweight .NET client Microsoft should have done much earlier. That said, there have always been holes in the Silverlight story. One is Linux support, where Microsoft partnered with Novell’s open source Mono project but without conviction. More important, device support has been lacking. Silverlight never appeared for Windows Mobile; there is a Symbian port that nobody talks about; a version for Intel’s Moblin/Meego was promised but has gone quiet – though it may yet turn up – and there is no sign of a port for Android. Silverlight is no more welcome on Apple’s iOS (iPhone and iPad), of course, than Adobe’s Flash; but whereas Adobe has fought hard to get Flash content onto iOS one way or another, such as through its native code packager, Microsoft has shown no sign of even trying.

In the early days of Silverlight, simply supporting Windows and Mac accounted for most of what people wanted from a cross-platform client. That is no longer the case.

Further, despite a few isolated wins, Silverlight has done nothing to dent the position of Adobe Flash as a cross-platform multimedia and now application runtime. Silverlight has advantages, such as the ability to code in C# rather than ActionScript, but the Flash runtime has the reach and the partners. At the recent MAX conference RIM talked up Flash on the Blackberry tablet, the Playbook, and Google talked up Flash on Google TV. I have not heard similar partner announcements for Silverlight.

Why has not Microsoft done more to support Silverlight? It does look as if reports of internal factions were correct. Why continue the uphill struggle with Silverlight, when a fast HTML 5 browser, in the form of IE9, meets many of the same needs and will work across the Apple and Google platforms without needing a non-standard runtime?

Here at PDC Microsoft has been conspicuously quiet about Silverlight, other than in the context of Windows Phone 7 development. IE9 man Dean Hachamovitch remarked that “accelerating only pieces of the browser holds back the web”, and last night Microsoft watcher Mary-Jo Foley got Server and Tools president Bob Muglia to admit that “our strategy has shifted” away from Silverlight and towards HTML 5 as the cross-platform client runtime, noting that this was a route to running on Apple’s mobile devices.

The Silverlight cross-platform dream is over, it seems, but let me add that Silverlight, like Microsoft itself, is not dead yet. Microsoft is proud of its virtual PDC streaming application, which is built in Silverlight. The new portal for Windows Azure development and management is Silverlight. The forthcoming Visual Studio Lightswitch generates Silverlight apps. And to repeat, Silverlight is the development platform for Windows Phone 7, about which we have heard a lot at PDC.

Let’s not forget that IE9 is still a preview, and HTML 5 is not a realistic cross-platform application runtime yet, if you need broad reach.

Muglia’s remarks, along with others here at PDC, are still significant. They suggest that Microsoft’s investment in Silverlight is now slowing. Further, if Microsoft itself is downplaying Silverlight’s role, it will tend to push developers towards Adobe Flash. Alternatively, if developers do migrate towards HTML 5, they will not necessarily focus on IE9. Browsers like Google Chrome are available now, and will probably stay ahead of IE in respect of HTML 5 support.

I hope these latest reports will trigger further clarification of Microsoft’s plans for Silverlight. I’d also guess that if Windows Phone 7 is a big success, then Silverlight on the Web will also get a boost – though judging from the early days in the UK, the new phone is making a quiet start.

Finally, if Microsoft is really betting on HTML 5, expect news on tools and libraries to support this new enthusiasm – maybe at the Mix conference scheduled for April 2011.

Microsoft PDC big on Azure, quiet on Silverlight

I’m at Microsoft PDC in Seattle. The keynote, introduced by CEO Steve Ballmer, started with a recap of the company’s success with Windows 7 – 240 million sold, we were told, and adoption plans among 88% of businesses – and showing off Windows Phone 7 (all attendees will receive a device) and Internet Explorer 9.

IE9 guy Dean Hachamovitch demonstrated the new browser’s hardware acceleration, and made an intriguing comment. When highlighting IE9’s embrace of web standards, he noted that “accelerating only pieces of the browser holds back the web.” It sounded like a jab at plug-ins, but what about Microsoft’s own plug-in, Silverlight? A good question. You could put this together with Ballmer’s comment that “We’ve tried to make web the feel more like native applications” as evidence that Microsoft sees HTML 5 rather than Silverlight as its primary web application platform.

Then again you can argue that it just happens Microsoft had nothing to say about Silverlight, other than in the context of Windows Phone 7 development, and that its turn will come. The new Azure portal is actually built in Silverlight.

The messaging is tricky, and I found it intriguing, especially coming after the Adobe MAX conference where there were public sessions on Flash vs HTML and a focus in the day two keynote emphasising the importance of both. All of which shows that Adobe has a tricky messaging problem as well; but it is at least addressing it, whereas Microsoft so far is not.

The keynote moved on to Windows Azure, and this is where the real news was centered. Bob Muglia, president of the Server and Tools business, gave a host of announcements on the subject. Azure is getting a Virtual Machine role, which will allow you to upload server images to run on Microsoft’s cloud platform, and to create new virtual machines with full control over how they are configured. Server 2008 R2 is the only supported OS initially, but Server 2003 will follow.

Remote Desktop is also coming to Azure, which will mean instant familiarity for Windows admins and developers.

Another key announcement was Windows Azure Marketplace, where third parties will be able to sell “building block components training, services, and finished services and applications.” This includes DataMarket, the new name for the Dallas project, which is for delivering live data as a service using the odata protocol. An odata library has been added to the Windows Phone 7 SDK, making the two a natural fit.

Microsoft is also migrating Team Foundation Server (TFS) to Azure, interesting both as a case study in moving a complex application, and as a future option for development teams who would rather not wrestle with the complexities of deploying this product.

Next came Windows Azure AppFabric Access Control, which despite its boring name has huge potential. This is about federated identity – both with Active Directory and other identity services. In the example we saw, Facebook was used as an identity provider alongside Microsoft’s own Active Directory, and users got different access rights according to the login they used.

In another guide Azure AppFabric – among the most confusing Microsoft product names ever – is a platform for hosting composite workflow applications.

Java support is improving and Microsoft says that you will be able to run the Java environment of your choice from 2011.

Finally, there is a new “Extra small” option for Azure instances, aimed at developers, priced at $0.05 per compute hour. This is meant to make the platform more affordable for small developers, though if you calculate the cost over a year it still amounts to over $400; not too much perhaps, but still significant.

Attendees were left in no doubt about Microsoft’s commitment to Azure. As for Silverlight, watch this space.

Lessons from Evernote’s flight from .NET

Evernote has released version 4.0 of its excellent note-taking product. Software developers have taken particular interest in the blog post announcing its release, because of what it says about .NET, in this case the Windows Presentation Foundation, versus native code:

Evernote 4 is a major departure from Evernote 3.5 in every way. While 3.5 added tons of great new features, there were some problems we simply couldn’t fix: the blurry fonts, slow startup times, large memory footprint, and poor support for certain graphics cards were all issues that the technology behind 3.5 (Windows .net and WPF) was incapable of resolving. As a result, we ended up chasing down platform bugs rather than adding the great features our users wanted.

So we decided to start over from scratch, with fast, native C++ that we knew we could rely on. As you’ll see, the results are amazing. This new version will set a foundation for rapid improvement.

Evernote 4 is designed to give you a great experience on any computer that you use, whether you’re on a netbook, a five year old Windows XP machine or a super fast top-of-the-line Windows 7 computer.

On our test hardware, Evernote 4 starts five times faster, and uses half the memory of Evernote 3.5.

A bit of background. WPF was introduced in Windows Vista and was originally intended to be the main GUI API for Windows, until the notorious reset midway through the Vista development cycle which marked a retreat from managed code back to native code in the operating system. I’d guess that the issues faced by the Evernote team were not so different from those faced back then by the Windows team at Microsoft.

WPF is not only based on .NET. It also uses DirectX and hardware acceleration under the covers, enabling rich multimedia effects. The layout language of WPF is XAML, giving freedom from scaling issues which cause hassles in the native API.

So what are the lessons here? Is WPF no good?

It is not so simple. WPF is brilliant in many ways, offering the productivity of .NET coding and a powerful layout framework. However it was a technology which Microsoft itself hardly used in its key products, Windows and Office – a warning sign.

When Microsoft built Visual Studio 2010 and .NET 4.0, the development team used WPF for the Visual Studio shell. This move by an internal team to create such a complex product in WPF was good for the framework itself. The font issue was addressed, performance improved. Evernote might not have found all its issues fixed in version 4.0, but it would likely have been better.

After I tweeted about Evernote’s experience, a couple of Microsoft folk contacted me to make this point. The trouble is, even version 3.5 of WPF was not the first version, and it never sounds altogether convincing if, when a customer complains about your product, you tell them everything is fine in the latest and greatest build. Why did Microsoft not get this right before?

That said, I am sure the latest WPF is better than before, though it is still heavyweight relative to native code. Factors that might suggest a WPF solution include:

  • The application only needs to run on Windows
  • There is no need to support older machines
  • The application makes use of data visualisation or other multimedia effects
  • The development team lacks the resources to build equivalent functionality in native code

The last point is important. Maybe a hotshot team of C/C++ developers could make a better job, but if you don’t have such a team or the money to hire it, it is not so relevant.

There is another possible approach, without abandoning .NET. Silverlight has many of the features of WPF, is lightweight, and runs on the Mac as well as Windows.

An honest assessment of Windows Phone 7

I’ve been using Windows Phone 7 for a week and a half now, in the shape of an HTC Mozart on Orange. So what do I think?

I am not going to go blow-by-blow through the features – others have done that, and while it is important to do, it does not convey well what the phone is like to use. Instead, this is my first impression of the phone together with some thoughts on its future.

image

First, it is a decent smartphone. Take no notice of comments about the ugliness of the user interface. Although it looks a little boxy in pictures, in practice it is fun to use.

Some things take a bit of learning. For example, There is a camera button on the phone, and a full press on this activates the camera from almost anywhere. Within the camera, a full press takes a picture, but a half press or a press and hold activates autofocus. I did not find this behaviour immediately intuitive, but it is something you get used to.

There is plenty to like about the phone. This includes the dynamically updating tiles; the picture hub and the ability to auto-upload pictures to Skydrive, Microsoft’s free cloud storage; and neat touches such as the music controls which appear over the lock screen when you activate the screen during playback; or the Find your Phone feature which can ring your phone loudly even if it is set to silent, or lock the phone and add an if found message.

The People hub is fabulous if you use Facebook. I don’t use Facebook much, but even with my limited use, I noticed that as soon as I linked with Facebook, the phone felt deeply personalised to me, with little pictures of people I know in the People tile. The ability to link two profiles to one contact is good.

I also like the Office hub which includes Sharepoint workspace mobile – useful for synching content. Microsoft should push this hard, especially as Office 365, which includes hosted Exchange and Sharepoint, gains users.

There are some excellent design touches. For example, many apps have a menu bar with icons at the foot of the screen. There are no captions, which saves space, but by tapping a three-dot icon you can temporarily display captions. In time you learn them and no longer need to.

The pros and cons of hubs

Microsoft has addressed what is a significant issue in other smartphones: how to declutter the user interface. Windows Phone 7 hubs collect several related apps and features (between which there is no sharp difference) into a multi-page view. There are really six hubs:

  • People
  • Pictures (includes the camera)
  • Music and videos
  • Marketplace
  • Office
  • Games

I like the hubs in general; but there are a few issues. Of the hubs listed above, four of them work well: People, Pictures, Music/Videos, and Games. Marketplace is not really a hub any more than “phone” is a hub – it is just a way to access a single feature. Office is handy but it is not a hub gathering all the apps that address a particular area; it is a Microsoft brand. If I made a word processor app I could not add it to the Office hub.

Further, operators and OEMs can add their own hubs, but will most likely make bad decisions. There is a pointless HTC hub on my device which combines weather and featured apps. It also features a dizzying start-up animation which soon gets tired. I have no idea what the HTC hub is meant to do, other than to promote the HTC brand.

Speaking of brands, I have deliberately left the home screen on my Mozart as supplied by Orange. As you can see from the picture above, Orange decided we would rather see four Orange apps occupy 50% of the home screen (before you scroll down), than other features such as web browsing, music and video, pictures and so on. Why isn’t Orange a hub so that at least all this stuff is in one place?

The user can modify the home screen easily enough, and largely remove the Orange branding. But to get back to my point about hubs: it is not clear to me what a hub is meant to be. It is not really a category, because you cannot create hubs or add and remove apps from them, and because of the special privileges given to OEMs we get nonsense like the HTC hub, alongside works of art like the Pictures hub.

There is still more good than bad in the hub concept, but it need work.

Not enough features?

I have no complaint about lack of features in this first release of Windows Phone 7. Yes, I would like tethering. Yes, I would like the ability to copy an URL from the web browser to the Twitter client. But I am happy with the argument that Microsoft was more concerned with getting the foundation right, than with supplying every possible feature in version one.

I am less happy with the notion that Microsoft can afford for the initial devices to be a bit hopeless, and fix it up in later versions. I am not sure how much time the company has, before the world at large just presumes it cannot match iPhone or Android and forgets Microsoft as a smartphone company.

Is it a bit hopeless, or very good at what it does? I am still not sure, mainly because I seem to have had more odd behaviour than some other early adopters. Example: licence error after downloading from marketplace; apps that don’t open or which give an error and inform me that they have to close; black screens. A few times I’ve had to restart; once I had to remove the battery – thank you HTC Notes, which has been updated and now does not work at all. It is possible that there is some issue with my review device, such as faulty RAM, or maybe the amount of memory in a Mozart is inadequate. I am going to assume the former, but await other reports with interest.

The one area where Windows Phone 7 is weak is in app availability. I would like a WordPress app, for example. Clearly this will fix itself if the device is popular, though there are some issues facing third-party developers which will impede this somewhat.

App Development and the Marketplace

The development platform for third parties is meant to be Silverlight and XNA, two frameworks based on .NET which address general apps and games respectively. These are strong platforms, backed up by Visual Studio and the C# programming language, so not a bad development story as far as it goes.

That said, there are a couple of significant issues here. One is that third-party apps do not have access to all the features of the phone and cannot multi-task. Switch away from an app and it dies. This can result in a terrible user experience. For example, I fire up the impressive game The Harvest. Good though it is, it takes a while to load. Finally it loads and play resumes from where I got to last time. I’m just wondering what to tap, when the lock screen kicks in – since I have not tapped anything for a bit (because the game was loading), the device has decided to lock. I flick back the lock. Unfortunately the game has been killed, and starts over with resume and a long loading process.

The other area of uncertainly relates to native code development. C/C++ and native code is popular for mobile apps. It is efficient, which is good for devices with constrained resources; and while native code is by definition not cross-platform, large chunks of the code for one platform will likely port OK to another.

Third party developers cannot do native code development for Windows Phone 7. Or can they? Frankly, I have heard conflicting reports on this from Microsoft, from developers, and even from other journalists.

At the beginning, when the Windows Phone 7 development platform was announced at the Mix conference last year, it was stated that the only third-party developers allowed to use native code were Adobe, because Microsoft wants Flash on the device, operators and OEM hardware vendors. At the UK reviewer’s workshop, I was assured by a Microsoft spokesperson that this is still the case, and that no other third parties have been given special privileges.

I am sceptical though. I expect important third parties like Spotify will use native code for their apps, and/or get access to additional APIs. If you have a good enough relationship with Microsoft, or an important enough app, it will be negotiable.

In fact, I hope this is the case; and I also expect that there will be an official, public native code SDK for the device within a year or two.

As it is, the situation is unsatisfactory. I dislike the idea that only operators and OEMs can use native code – especially as this group does not have the best track record for creating innovative and useful apps. I have more confidence in third party developers to come up with compelling apps than operators or hardware vendors – who all too often just want to plug their brand.

I also think the Marketplace needs work. If I search marketplace, I want it filtered to apps only by default, but for some reason the search covers music and video as well, so If I search for a twitter client, I get results including a song called Hit me up on Twitter. That’s nonsense.

I wonder if the submission process is a too lax at the moment, because of Microsoft is so anxious to fill Marketplace with apps. I suppose there will always be too many lousy apps in there, on this and other platforms. Still, while nobody likes arbitrary rejections, I suspect Microsoft would win support if it were more rigorous about enforcing standards in areas like how well apps resume after they are killed by the operating system, and in their handling of the back button, two areas which seem lacking at the moment.

Complaints and annoyances

One persistent annoyance with the HTC Mozart is the proximity of menu bar which appears at the bottom of many apps, with the with “hardware” buttons for back, start, and search which are compulsory on all Windows Phone 7 devices. The problem is that on the Mozart, these buttons are the same as app buttons, triggered by a light touch. So I accidentally hit back, start or search instead of one of the menu buttons. I have similar issues with the onscreen keyboard. I’m learning to be very very careful where I tap in that region, which makes using the device less enjoyable.

Another annoyance is the unpredictability of the back button. I am often unsure whether this is going to navigate me back within an app, or kick me out of the app.

Some of the apps are poor or not quite done. This will sort itself presuming the phone is not a complete flop. For example, in Twozaic, when typing a tweet, the post button is almost entirely hidden by the keyboard. I would like an Android style close keyboard button (update: though the back button should do this consistently).

I have already mentioned problems with bugs and crashes, which I am hoping are specific to my device.

It seems to me that Microsoft has taken a look at Apple’s extraordinarily profitable approach to devices and thought “We want some of that.” The device is equally as locked down as an iPhone – except that in Apple’s case there are no OEMs to disrupt the user experience with half-baked apps, and operators are also prevented from interfering. With Windows Phone we kind-of have the worst of both worlds: operators and OEMs can spoil the phone’s usability – though this is constrained in that clued-up users can get rid of what they do not want – but we are still restricted from doing things like attaching the phone as USB storage.

Still not completely fixed – the OEM problem

My final reflection (for now) is that Windows Phone 7 still reflects Microsoft’s OEM problem. This device matters more to Microsoft than it does either to the operators or the OEM hardware vendors – who have plenty to be getting on with other mobile operating systems. In consequence, the launch devices do not do justice to the capabilities of Windows Phone 7, and in some cases let it does badly. I do not much like the HTC Mozart, and suspect that HTC just has not given the phone the attention that it needed.

One solution would be for Microsoft to make its own device. Another would be for some hardware vendor to come up with a superb device that would make us re-evaluate the platform. Those with long memories will recall that HTC did this for Windows CE, with the original iPAQ, the first devices using that operating system which performed satisfactorily.

HTC could do it again, but has not delivered with the Mozart, or I suspect with its other launch devices.

I have also noted issues with way Orange has customised my device, which is another part of the same overall issue.

Despite Microsoft’s moves to mitigate its OEM problem, by enforcing consistency of hardware and by (mostly) retaining control over the user interface, it is still an area of concern.

Windows Phone 7 battles indifference in London

Today is launch day for Windows Phone 7 in the UK – but the hoped-for crowds of people waiting to buy the new phone failed to appear.

They are billed as the handsets that could topple the iPhone. Yet as Microsoft’s Windows 7 phones went on sale this morning there was not a queue in sight.

reported the London Evening Standard.

The device also suffered faint praise from the influential Wall Street Journal reviewer Walt Mossberg. Although he called the user interface “novel and attractive”, he complained about missing features:

Microsoft has inexplicably omitted from Windows Phone 7 key features now common, or becoming so, on competitive phones. These missing features include copy and paste, visual voicemail, multitasking of third-party apps, and the ability to do video calling and to use the phone to connect other devices to the Internet. The Android phones and the iPhone handle all these things today.

adding that

I couldn’t find a killer innovation that would be likely to make iPhone or Android users envious, except possibly for dedicated Xbox users.

Is he right? In some ways it does not matter; perception is reality. That said, none of his missing features strike me as deal-breakers for a majority of users. You can also argue that Microsoft has learnt from Apple not to put every possible feature into the first release, but rather to make the features it does implement work as well as possible and to build on that in the future.

The problem is that there is so much momentum around Google Android and Apple iPhone that the average consumer looking for a smartphone will need a lot of persuading before paying out for Windows Phone 7, or even really noticing it. Microsoft needed rave reviews, not so-so ones. There is a danger that the new phone may suffer the same fate as Palm’s webOS devices, well liked by those who take the trouble to explore them, but absent from the mainstream of consumer consciousness.

I’ve had a device for a few days, and it has been favourably received by people I’ve shown it to. Some of the games look great – The Harvest, for example, a Microsoft exclusive. The Facebook integration is also appealing to fans of that site, and feels deeper than Facebook apps on other devices. Windows Phone 7 does have distinctive features.

I’ll be reviewing the device properly in due course. What is more interesting than my opinions though is how the phone is received in the market. I had expected more interest from the curious on day one of retail release.

Update: Microsoft found a queue or two for its press release today. Big in Australia?

Microsoft unveils Office 365, wins vs Google in California. What are the implications for its future?

Today Microsoft announced Office 365, though it is not really a new product. Rather, it pulls together a bunch of existing ones: Business Productivity Online Suite (BPOS), Office Live Small Business, and Live@edu, the cloud  . It also impacts the desktop Office business, in that with at least some varieties of Office 365 subscriptions, users get the right to download and install Office 2010 Pro Plus edition.

This rebranding is a smart move. I have long been mystified by the myriad brands Microsoft users for its online offerings. I hope this will all integrate nicely with the new Small Business Server “Aurora”, a forthcoming version of SBS designed to bridge the cloud and the local network. If it does, this will be attractive for small businesses – who will pay $6.00 per user per month, we were told today – as well as for larger organisations.

Enterprises will pay between $2.00 and $27.00 per user depending on which services they buy, and can get extra features such as unlimited space for email archiving.

I also find it interesting that Microsoft has won what sounds like a bitter battle with Google for the migration of the State of California to online services.

Why would anyone choose Microsoft rather than Google for cloud services? Google was born in the web era, has no desktop legacy weighing it down, has helped to drive browser standards forward with HTML 5 and lightning-fast JavaScript, promotes open standards, and has a great free offering as well as subscriptions? Further, with Android Google has a fast-growing mobile platform which it can integrate with its services.

No doubt Microsoft can make a case for its cloud offerings, but I suspect a lot of it is the power of the familiar. If you already run on Office documents and Exchange email, moving to online versions of the same applications will seem a smoother transition. There is also the document format issue: you can import Office documents into Google Apps, but not with with 100% fidelity, and the online editors are basic compared with Microsoft Office.

When Microsoft seemingly had no idea what the cloud was about, it was easier for Google to win customers. Now Microsoft is slowly but surely getting the idea, and the value of its long-standing hold over business computing is being felt.

Google is also winning customers, of course, and even if you accept that Office 365 is the future for many existing Microsoft-platform businesses – and, Microsoft will hope, some new ones – there are still a host of interesting questions about the company’s future.

One is how the numbers stack up. Can Microsoft as cloud provider be as profitable as Microsoft has been with the old locally installed model?

Second, what are the implications for its partners? In today’s press announcement we were told that customers migrating to BPOS report a 10%-50% cost saving. The implication is that these companies are spending less money on IT than before – so who is losing out? It could be Microsoft, it could be hardware suppliers, it could be integration partners. Microsoft does include potential for partners to profit from Office 365 migrations, presuming it follows the BPOS model, but partners could still be worse off.

For example, if support requests diminish,because cloud services are more reliable, and if Microsoft does some support directly, there is less opportunity for partners support services.

Finally, what are the implications for developers? The main one is this. Organisations that migrate to online services will have little enthusiasm for locally installed custom applications, and will also want to reduce their dependence on local servers. In other words, custom applications will also need to live in the cloud.

Ray Ozzie no longer to be Microsoft’s Chief Software Architect

A press release, in the form of a memo from CEO Steve Ballmer, tells us that Ray Ozzie is to step down from his role as Chief Software Architect. He is not leaving the company:

Ray and I are announcing today Ray’s intention to step down from his role as chief software architect. He will remain with the company as he transitions the teams and ongoing strategic projects within his organization … Ray will be focusing his efforts in the broader area of entertainment where Microsoft has many ongoing investments.

It is possible that I have not seen the best of Ozzie. His early Internet Services Disruption memo was impressive, but the public appearances I have seen at events like PDC have been less inspiring. He championed Live Mesh, which I thought had promise but proved disappointing on further investigation, and was later merged with Live Synch, becoming a smaller initiative than was once envisaged. Balmer says Ozzie was also responsible for “conceiving, incubating and shepherding” Windows Azure, in which case he deserves credit for what seems to be a solid platform.

Ozzie may have done great work out of public view; but my impression is that Microsoft lacks the ability to articulate its strategy effectively, with neither Ozzie nor Ballmer succeeding in this. Admittedly it is a difficult task for such a diffuse company; but it is a critical one. Ballmer says he won’t refill the CSA role, which is a shame in some ways. A gifted strategist and communicator in that role could bring the company considerable benefit.

Want a Windows Phone 7? Here are the choices and costs in the UK

I’ve been taking a look at what it will cost to get hold of a Windows Phone 7 device when it appears.

By way of preamble, personally I’m allergic both to contracts and to locked devices. It is an especially difficult issue for individual developers who want to test, support or develop for multiple devices. If you want an unlocked device, you could try Expansys which is currently taking orders for the HTC 7 Trophy – 3.8” screen, 8GB storage at £429.99 including VAT, but not due until 11th November.

O2’s HTC HD7 also looks attractive for developers, since it is available on pay as you go and has 16GB storage. It may be a bit bulky, but that is no bad thing for testing.

Vodafone has the cheapest currently announced deal by some measures, with the Trophy for £25.00 per month.

What if you want the HTC 7 Pro, which has 16GB storage and a slide-out keyboard? It’s set to be available in the US from early 2011 on Sprint, no word yet about Europe though I’m told it will appear here around the same time.

HTC HD7 Pro

If you want a keyboard, the good news is that the LG Optimus 7Q also has one; the bad news is that there are apparently no plans to offer it in the UK. You will be able to get it on Telstra in Australia.

There is also the Dell Venue Pro which has a little thumb keyboard, but no UK availability announcement yet. It will be on T-Mobile in the USA.

Dell Venue Pro

O2 has published details of its tariffs for the HTC HD7 – 4.3" screen, 16GB storage.

  • Free on £40 24 month tariff
  • £379 pay and go

HTC HD7

Orange, which says it is “Microsoft’s lead partner”, will have the Samsung Omnia 7 – 4.0" screen, 8GB storage, free on a £40.00, 24 month tariff. Note this is cheaper on T-Mobile, see below.

Samsung Omnia 7

Orange also offers HTC 7 Mozart – 3.7" screen, 8GB storage, free on £35.00 24 month tariff.

No word on pay as you go for either handset.

T-Mobile, which like Orange is now owned by Everything Everywhere, also has the the Omnia 7, free on a £35.00 24-month contract.

Vodafone has the HTC 7 Trophy – 3.8” screen, 8GB storage. This is free on a £25.00, 24 month contract. I’ve also been told Vodafone will offer the LG Optimus 7 – 3.8” screen, 16GB storage free with a £30, 24 month deal.

Three has the Samsung Omnia 7 on 24-month plans from £35.00 to £40.00 per month.

Might there be supply issues at launch? I am guessing that is likely, so if you are keen get your order in early. On the other hand, these are version one devices, so the usual health warnings apply.

Windows Phone 7 gets decent launch, Stephen Fry’s blessing

I was not able to attend the press conference for Windows Phone 7 in person but watched the live webcast from New York. I was unconvinced by the phrase “Always delightful, wonderfully mine” which formed the basis of Microsoft CEO Steve Ballmer’s lead-in, but it got better.

image

Corporate VP Joe Belfiore did a live demo, explained how the team had aimed to simplify the phone and make it where possible seem one step ahead of the user, predicting the information you would want or the next step you wish to take. He also spent some time on enterprise features, especially Office and Exchange integration, which interested me as there is some ambiguity in how Microsoft is positioning the launch devices; consumer is the focus yet business-oriented features keep cropping up.

image

One of the 5 HTC phones announced today is the HTC 7 Pro which has a keyboard and seems mainly aimed at business users.

Ralph de la Vega from AT&T said that his company will offer Windows Phone 7 from November 8th in USA, initially from LG, but with  with 3 devices – LG, HTC, Samsung – available a few weeks later.

Belfiore’s demo looked good, despite a couple of failures from which he made a good recovery. He announced that the much-discussed Copy and Paste feature, which will be absent from the first release, will come as an automatic update early in 2011.

He also spent some time on the Xbox Live integration, which is one feature that is distinctive to Windows Phone 7 and strikes me as a smart move. A couple of XNA games were demoed and look good, one called Ilo and Milo that uses the accelerometer:

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and a familiar one from EA, The Sims:

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The best part of Microsoft’s launch though was not in the USA but in the UK. Celebrity Stephen Fry, known for his love of all things Apple, got up and and praised the phone.

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The BBC’s Rory Cellan-Jones caught some of this on video, and I am going to quote extensively because it touches on something I’ve been tracking for years: Microsoft’s belated recognition of the importance of design:

I made no secret of my dislike of Microsoft over many years. I did think that analogy of a building site, of a Sixties grey office, is essentially what the environments they were making then were. Whatever I may think of this device (and I’m going to come to that in a moment) I think we can all admire the humility which which Microsoft have admitted to the fact that they now, I think, get it. They get the fact that all human beings whether they work in enterprise or in small businesses or are self employed, are human beings first.

You don’t judge the machines you use or the houses you live in or the offices where you work, simply by listing their functions. The first thing you do as a human being, whether you work for a large office or a small one, is say how you feel about it.

What I was always excited by when Apple produced things and then when HTC and other OEMs started making fascinating and enjoyable Androids, and even when RIM came out with the Torch, I felt pleasure using them. These are things, we carry them around at all times and our lives flow through and out of them. And the first feeling we should have is one of delight, so when I heard Mr Ballmer use the word “delight” I thought, oh what joy there is in heaven when a sinner repents. Because let’s be frank, Microsoft were grey, they were featureless, they did concentrate so much on enterprise and tickboxes for function, that they forgot that even the greyest number-cruncher in the corporation is a human being first, a father, a husband, a mother, a daughter, whatever, and that their experiences are based on feeling and emotion.

So when they did send me one of these about a week or so ago – I’ve got a few of them, and I’m not being paid – my first feeling was that it was just fun to play with. And I know that’s childish, but isn’t that how you think of cars and many other things we spend our lives doing? That it’s fun to drive. Yes you want it to be economical, yes you want it to get from A to B, yes you want various things.

People buy things because they feel that emotional engagement, they feel the pleasure of using it. I have felt enormous pleasure using this phone. Yes, because I’m not a paid spokesman, because I’m not any kind of spokesman for Microsoft, I can say that it has deficiencies; but then that was the thing about the iPhone that everybody felt, people who had Windows Mobile 5, as it then was, they laughed to scorn the iPhone when it arrived because it didn’t have all these functions. But if you remember the tedious horror of drilling down through the menus just to get a wireless connection, on an old WinMob phone, you will understand that it wasn’t about that, people embraced the iPhone because it was simple, it was closed, it was clear.

Now the closed environment is something you’re all going to be speaking about, the ecosystem, you’re all going to be speaking about how it positions itself against RIM and it positions itself, crucially, against the iPhone and the Android, and that’s a decision that only the market and the next year can make.

He added on Twitter:

Some will call me traitor, but I was pleased to stand on stage ad welcome Windows Mobile 7 into the world. Used it for a week. Like it.

This was a great PR coup for Microsoft, but more important, it shows the impact of something I wrote about in 2008: Bill Buxton’s arrival at Microsoft and his work to introduce design-consciousness to Microsoft and its OEMs:

Everybody in that food chain gets it now. Everybody’s motivated to fix it. Thinking about the holistic experience is much easier now than it was two years ago. What you’re going to see with Mobile 7 is going to give evidence of progress.

I thought the launch was good enough to make people want to try this phone; and considering Microsoft’s current position in the market that is a good result for the company.

Can Microsoft repeat history and come from behind with Windows Phone 7?

This week is Windows Phone 7 week. Microsoft is announcing details of the launch devices and operators, and I shall be watching and reporting with interest on the joint press conference with CEO Steve Ballmer and AT&T’s Ralph de la Vega.

But how significant is this launch? I think it is of considerable significance. Mobile devices are changing the way we do computing. It is not only that more powerful SmartPhones and tablets are encroaching on territory that used to belong to laptop and desktop computers. We are also seeing new business models based on locked-down devices and over-the-air app stores, and new operating systems, or old ones re-purposed. It is a power shift.

Despite its long years of presence in mobile, it feels like a standing start for Microsoft. A recent, and excellent, free day of training on developing for Windows Phone 7 was only one-third full. Verizon will not be offering the phone, and its president Lowell McAdam suggests that the market belongs RIM, Google and Apple, and that Microsoft’s phones are not innovative or leading edge.

I disagree with McAdam’s assessment. Although I’ve not yet had a chance to try a device for myself, what I have seen so far suggests that it is innovative. While the touch UI does borrow ideas with which we have become familiar thanks to iPhone and Android, the dynamically updating tiles and the hub concept both strike me as distinctive. What McAdam really means is that the phone might not succeed in the market, and such views from someone in his position may be self-fulfilling.

The application development platform is distinctive too, being based on .NET, Silverlight and XNA. I have followed Microsoft’s .NET platform since its earliest days – which as it happens were on Windows Mobile, in the form of the Common Executable Format – and Silverlight seems to me the best incarnation yet of the .NET client. It is lightweight; it performs well; it has a powerful layout language that scales nicely, and it has all sorts of multimedia tricks and effects. Visual Studio and the C# language form a familiar and capable set of tools, supplemented by the admittedly challenging Expression Blend for design.

Still, having a decent product is not always enough. Palm’s webOS devices were widely admired on launch, but that was not enough to rescue the company, or to win more than a tiny market share.

Microsoft has resources that Palm lacked, and a reach that extends from cloud to desktop to device. It may be that Windows Phone 7 has better chances. The problem is that the company’s recent history does not demonstrate the success in coming from behind that characterised its earlier days:

  • Microsoft came from behind with a GUI operating system, even though Windows was inferior to the Mac’s GUI.
  • Microsoft came from behind with Excel versus Lotus 1-2-3.
  • Microsoft came from behind in desktop database managers with Access versus dBase.
  • Microsoft came from behind in networking and then directory services versus Novell and others.
  • Microsoft came from behind with .NET versus Java, which I judge a success even though Java has also prospered.

I am sure there are other examples. Recent efforts though have been less successful. Examples that come to mind include:

  • Internet Explorer – still the most popular web browser, but continues to lose market share, even though Microsoft has been working to regain its momentum since the release of IE7 in 2006.
  • Zune – now a well-liked portable music player, but never came close to catching Apple’s iPod.
  • Silverlight – despite energetic development and strong technology, has done little to disturb the momentum behind Adobe Flash.
  • Tablets – Microsoft was an innovator and evangelist for the slate format, but Apple’s iPad is the first device in this category that has caught on.
  • Numerous examples from Windows Live versus Google and others.

Now here comes Windows Phone 7, with attention to design and usability that is uncharacteristic of Microsoft other than perhaps in Xbox consoles (red light of death aside). In one sense Microsoft can afford for it to fail; it has strong businesses elsewhere. In another sense, if it cannot establish this new product in such a strategic market, it will confirm its declining influence. The upside for the company is that a success with Windows Phone 7 will do a lot to mend its tarnished image.