Tag Archives: google

Creating a Web Application for the Google Chrome Web Store

I noticed an old post here getting a lot of hits: My first Google Chrome Web Application. Unfortunately it was based on an early version of Chrome’s app format. Here is an update.

My web application in this example is this blog. I created a manifest in Notepad:

image

Next, using my artistic skills, I made an icon of the required size: 128×128. I used .png format.

Then I put the manifest and the icon into a folder called itwriting-app. I tested it by using Chrome’s Tools – Extensions – Load unpacked extension. It worked fine.

image

Next I compressed  the folder to a zip file. I just right-clicked in Windows and chose Send to – Compressed (zipped) folder.

Then I logged into the Developer Dashboard at the Chrome Web Store (I had to pay $5.00) and uploaded the app:

image

Next, I had to complete some metadata. I chose a couple of categories, uploaded the icon as the image for the app, and uploaded a screenshot of a sample article. Clicked Publish Changes and it was done.

image

If you click Install, you get an icon in the Chrome Apps list, which appears when you open a new tab.

image

Of course it is just a link to a web site. Why is this interesting?

A few reasons. One is that it is easy to get started, which promotes usage.

Next, you can charge for your app. Once the user has paid, you use the Licensing API to check whether the user has paid, or is a trial user, or has not paid. This also depends on the user’s Google ID, promoting Google’s identity system as well as its payment system. Users get single sign-on if they are already logged into Google. Developers do not have to worry about storing passwords, which can be an embarrassment.

Web Apps are also interesting if you request additional permissions. There are three at the moment: geolocation, notifications, and unlimited storage. These give additional capabilities to your app. You can also enable autoupdating.

Finally, Google wants us to accept that web applications are apps too, blurring the boundaries between desktop, mobile device, and web.

Ten big tech trends from 2010

This was an amazing year for tech. Here are some of the things that struck me as significant.

Sun Java became Oracle Java

Oracle acquired Sun and set about imposing its authority on Java. Java is still Java, but Oracle lacks Sun’s commitment to open source and community – though even in Sun days there was tension in this area. That was nothing to the fireworks we saw in 2010, with Java Community Process members resigning, IBM switching from its commitment to the Apache Harmony project to the official OpenJDK, and the Apache foundation waging a war of words against Oracle that was impassioned but, it seems, futile.

Microsoft got cloud religion

Only up to a point, of course. This is the Windows and Office company, after all. However – and this is a little subjective – this was the year when Microsoft convinced me it is serious about Windows Azure for hosting our applications and data. In addition, it seems to me that the company is willing to upset its partners if necessary for the sake of its hosted Exchange and SharePoint – BPOS (Business Productivity Online Suite), soon to become Office 365.

This is a profound change for Microsoft, bearing in mind its business model. I spoke to a few partners when researching this article for the Register and was interested by the level of unease that was expressed.

Microsoft also announced some impressive customer wins for BPOS, especially in government, though the price the customers pay for these is never mentioned in the press releases.

Microsoft Silverlight shrank towards Windows-only

Silverlight is Microsoft’s browser plug-in which delivers multimedia and the .NET Framework to Windows and Mac; it is also the development platform for Windows Phone 7. It still works on a Mac, but in 2010 Microsoft made it clear that cross-platform Silverlight is no longer its strategy (if it ever was), and undermined the Mac version by adding Windows-specific features that interoperate with the local operating system. Silverlight is still an excellent runtime, powerful, relatively lightweight, easy to deploy, and supported by strong tools in Visual Studio 2010. If you have users who do not run Windows though, it now looks a brave choice.

The Apple iPad was a hit

I still have to pinch myself when thinking about how Microsoft now needs to catch up with Apple in tablet computing. I got my first tablet in 2003, yes seven years ago, and it ran Windows. Now despite seven years of product refinement it is obvious that Windows tablets miss the mark that Apple has hit with its first attempt – though drawing heavily on what it learnt with the equally successful iPhone. I see iPads all over the place, in business as well as elsewhere, and it seems to me that the success of a touch interface on this larger screen signifies a transition in personal computing that will have a big impact.

Google Android was a hit

Just when Apple seemed to have the future of mobile computing in its hands, Google’s Android alternative took off, benefiting from mass adoption by everyone-but-Apple among hardware manufacturers. Android is not as elegantly designed or as usable as Apple’s iOS, but it is close enough; and it is a relatively open platform that runs Adobe Flash and other apps that do not meet Apple’s approval. There are other contenders: Microsoft Windows Phone 7; RIM’s QNX-based OS in the PlayBook; HP’s Palm WebOS; Nokia Symbian and Intel/Nokia MeeGo – but how many mobile operating systems can succeed? Right now, all we can safely say is that Apple has real competition from Android.

HP fell out with Microsoft

Here is an interesting one. The year kicked off with a press release announcing that HP and Microsoft love each other to the extent of $250 million over three years – but if you looked closely, that turned out to be less than a similar deal in 2006. After that, the signs were even less friendly. HP acquired Palm in April, signalling its intent to compete with Windows Mobile rather than adopting it; and later this year HP announced that it was discontinuing its Windows Home Server range. Of course HP remains a strong partner for Windows servers, desktops and laptops; but these are obvious signs of strain.

The truth though is that these two companies need one another. I think they should kiss and make up.

eBook readers were a hit

I guess this is less developer-oriented; but 2010 was the year when electronic book publishing seemed to hit the mainstream. Like any book lover I have mixed feelings about this and its implications for bookshops. I doubt we will see books disappear to the same extent as records and CDs; but I do think that book downloads will grow rapidly over the next few years and that paper-and-ink sales will diminish. It is a fascinating tech battle too: Amazon Kindle vs Apple iPad vs the rest (Sony Reader, Barnes and Noble Nook, and others which share their EPUB format). I have a suspicion that converged devices like the iPad may win this one, but displays that are readable in sunlight have special requirements so I am not sure.

HTML 5 got real

2010 was a huge year for HTML 5 – partly because Microsoft announced its support in Internet Explorer 9, currently in beta; and partly because the continued growth of browsers such as Mozilla Firefox, and the WebKit-based Google Chrome, Apple Safari and numerous mobile browsers showed that HTML 5 would be an important platform with or without Microsoft. Yes, it is fragmented and unfinished; but more and more of HTML 5 is usable now or in the near future.

Adobe Flash survived Apple and HTML 5

2010 was the year of Steve Jobs’ notorious Thoughts on Flash as well as a big year for HTML 5, which encroaches on territory that used to require the services of a browser plug-in. Many people declared Adobe Flash dead, but the reality was different and the company had a great year. Apple’s focus on design and usability helps Adobe’s design-centric approach even while Apple’s refusal to allow Flash on its mobile computers opposes it.

Windows 7 was a hit

Huge relief in Redmond as Windows 7 sold and sold. The future belongs to mobile and cloud; but Windows is not going away soon, and version 7 is driving lots of upgrades as even XP diehards move over. I’m guessing that we will get first sight of Windows 8 in 2011. Another triumph, or another Vista?

What you read in 2010: top posts on ITWriting.com

With three days to go, traffic on ITWriting.com in 2010 is more than 50% up over that of 2009 with over 1 million unique visitors for the first time. Thank you for your attention in another crazy year in technology.

So what did you read? It is intriguing to look at the stats for the whole year, which are different in character from stats for a week or month. The reason is that over a short period, it is the news of the day that is most read – posts like The Java Crisis and what it means for developers. Over the year though, it is the in-depth technical posts like How to backup Small Business Server 2008 on Hyper-V that draw more readers, along with those posts that are a hit with people searching Google for help with an immediate problem like Cannot open the Outlook window – what sort of error message is that?

The most-read post in 2010 though is in neither category. In July I made a quick post noting that the Amazon Kindle now comes with a web browser based on WebKit and a free worldwide internet connection. Mainly thanks to some helpful comments from users it has become a place where people come for information on that niche subject.

On the programming side, posts about Microsoft’s changing developer story are high on the list:

Lessons from Evernote’s flight from .NET

Microsoft wrestles with HTML5 vs Silverlight futures

Microsoft’s Silverlight dream is over

Another post which is there in the top twenty is this one about Adobe Flash and web services:

SOA, REST and Flash/Flex – why Flash does not PUT

along with this 2009 post on the pros and cons of parallel programming:

Parallel Programming: five reasons for caution. Reflections from Intel’s Parallel Studio briefing

This lightweight post also gets a lot of hits:

Apple iPad vs Windows Tablet vs Google Chrome OS

It is out of date now and I should do a more considered update. Still, it touches on a big theme: the success of the Apple iPad. When you take that alongside the interest in Android tablets, perhaps we can say that 2010 was the year of the tablet. I first thought the tablet concept might take off back in 2003/2004 when I got my first Acer tablet. I was wrong about the timing and wrong about the operating system; but the reasons why tablets are a good idea still apply.

Watching these trends is a lot of fun and I look forward to more surprises in 2011.

First impressions of Google TV – get an Apple iPad instead?

I received a Google TV as an attendee at the Adobe MAX conference earlier this year; to be exact, a Logitech Revue. It is not yet available or customised for the UK, but with its universal power supply and standard HDMI connections it works OK, with some caveats.

The main snag with my evaluation is that I use a TV with built-in Freeview (over-the-air digital TV) and do not use a set top box. This is bad for Google TV, since it wants to sit between your set top box and your TV, with an HDMI in for the set top box and an HDMI out to your screen. Features like picture-in-picture, TV search, and the ability to choose a TV channel from within Google TV, depend on this. Without a set-top box you can only use Google TV for the web and apps.

image

I found myself comparing Google TV to Windows Media Center, which I have used extensively both directly attached to a TV, and over the network via Xbox 360. Windows Media Center gets round the set top box problem by having its own TV card. I actually like Windows Media Center a lot, though we had occasional glitches. If you have a PC connected directly, of course this also gives you the web on your TV. Sony’s PlayStation 3 also has a web browser with Adobe Flash support, as does Nintendo Wii though it is more basic.

image

What you get with Google TV is a small set top box – in my case it slipped unobtrusively onto a shelf below the TV, a wireless keyboard, an HDMI connector, and an IR blaster. Installation is straightforward and the box recognised my TV to the extent that it can turn it on and off via the keyboard. The IR blaster lets you position an infra-red transmitter optimally for any IR devices you want to control from Google TV – typically your set-top box.

I connected to the network through wi-fi initially, but for some reason this was glitchy and would lose the connection for no apparent reason. I plugged in an ethernet cable and all was well. This problem may be unique to my set-up, or something that gets a firmware fix, so no big deal.

There is a usability issue with the keyboard. This has a trackpad which operates a mouse pointer, under which are cursor keys and an OK button. You would think that the OK button represents a mouse click, but it does not. The mouse click button is at top left on the keyboard. Once I discovered this, the web browser (Chrome, of course) worked better. You do need the OK button for navigating the Google TV menus.

I also dislike having a keyboard floating around in the living room, though it can be useful especially for things like Gmail, Twitter or web forums on your TV. Another option is to control it from a mobile app on an Android smartphone.

The good news is that Google TV is excellent for playing web video on your TV. YouTube has a special “leanback” mode, optimised for viewing from a distance that works reasonably well, though amateur videos that look tolerable in a small frame in a web browser look terrible played full-screen in the living room. BBC iPlayer works well in on-demand mode; the download player would not install. Overall it was a bit better than the PS3, which is also pretty good for web video, but probably not by enough to justify the cost if you already have a PS3.

The bad news is that the rest of the Web on Google TV is disappointing. Fonts are blurry, and the resolution necessary to make a web page viewable from 12 feet back is often annoying. Flash works well, but Java seems to be absent.

Google also needs to put more thought into personalisation. The box encouraged me to set up a Google account, which will be necessary to purchase apps, giving me access to Gmail and so on; and I also set up the Twitter app. But typically the living room is a shared space: do you want, for example, a babysitter to have access to your Gmail and Twitter accounts? It needs some sort of profile management and log-in.

In general, the web experience you get by bringing your own laptop, netbook or iPad into the room is better than Google TV in most ways apart from web video. An iPad is similar in size to the Google TV keyboard.

Media on Google TV has potential, but is currently limited by the apps on offer. Logitech Media Player is supplied and is a DLNA client, so if you are lucky you will be able to play audio and video from something like a NAS (network attached storage) drive on your network. Codec support is limited.

In a sane, standardised world you would be able to stream music from Apple iTunes or a Squeezebox server to Google TV but we are not there yet.

One key feature of Google TV is for purchasing streamed videos from Netflix, Amazon VOD (Video on Demand) or Dish Network. I did not try this; they do not work yet in the UK. Reports are reasonably positive; but I do not think this is a big selling point since similar services are available by many other routes. 

Google TV is not in itself a DVR (Digital Video Recorder) but can control one.

All about the apps

Not too good so far then; but at some point you will be able to purchase apps from the Android marketplace – which is why attendees at the Adobe conference were given boxes. Nobody really knows what sort of impact apps for TV could have, and it seems to me that as a means of running apps – especially games – on a TV this unobtrusive device is promising.

Note that some TVs will come with Google TV built-in, solving the set top box issue, and if Google can make this a popular option it would have significant impact.

It is too early then to write it off; but it is a shame that Google has not learned the lesson of Apple, which is not to release a product until it is really ready.

Update: for the user’s perspective there is a mammoth thread on avsforum; I liked this post.

Database.com extends the salesforce.com platform

At Dreamforce today Salesforce.com announced its latest platform venture: Database.com. Salesforce.com is built on an Oracle database with various custom optimizations; and database.com now exposes this as a generic cloud database which can be accessed from a variety of languages – Java, .NET, Ruby and PHP – and accessed from applications running on almost any platform: VMForce, Smartphones, Amazon EC2, Google App Engine, Microsoft Azure, Microsoft Excel, Adobe Flash/Flex and others. One way to use it would via JPA (Java Persistence API) in an VMForce Java application.

The Database.com console is a web application that has a console giving access to your databases and showing useful statistics and system information.

image

You can also create new databases, specifying the schema and relationships.

image

The details presented in the keynote today were sketchy – we saw applications that honestly could have been built just as easily with MySQL – but there is more information in the FAQ. The Database.com API is through SOAP or REST web services, not SQL. Third parties can create drivers so you can you use it with SQL APIs such as ODBC or JDBC. There is row level security, and built-in full text search.

According to the FAQ, Database.com “includes a native trigger and stored procedure language”.

Pricing starts from free – for up to 100,000 records, 50,000 transactions and 3 users per month. After than it is $10.00 per month per additional 100,000 records, $10.00 per month per additional 150,000 transactions, and $10.00 per user if you need the built-in authentication and security system – which as you would expect is based on the native force.com identity system.

As far as I can tell one of the goals of Database.com – and also the forthcoming chatter.com free public collaboration service – is to draw users towards the force.com platform.

Roger Jennings has analysed the pricing and reckons that Database.com is much more expensive than Microsoft’s SQL Azure – for 500 users and a 50GB database $15,000 per month for Database.com vs a little over $500 for the same thing on SQL Azure, though the two are difficult to compare directly and he has had to make a number of assumptions. Responding to a question at the press and analyst Q&A today, Benioff seemed to accept that the pricing is relatively high, but justified in his view by the range of services on offer. Of course the pricing could change if it proves uncompetitive.

Unlike SQL Azure, Database.com starts from free, which is a great attraction for developers interested in giving it a try. Trying out Azure is risky because if you leave a service running inadvertently you may run up a big bill.

In practice SQL Azure is likely to be more attractive than Database.com for its core market, existing Microsoft-platform developers. Microsoft experimented with a web services API for SQL Server Data Services in Azure, but ended up offering full SQL, enabling developers to continue working in familiar ways.

Equally, Force.com developers will like Database.com and its integration with the force.com platform.

Some of what Database.com can do is already available through force.com and I am not sure how the pricing looks for organizations that are already big salesforce.com users; I hope to find out more soon.

What is interesting here is the way salesforce.com is making its platform more generic. There will be more force.com announcements tomorrow and I expect to to see further efforts to broaden the platform then.

Update – I had a chat with Database.com General Manager Igor Tsyganskiy. He says Microsoft’s SQL Azure is the closest competitor to Database.com but argues that because Salesforce.com is extending its platform in an organic way it will do a better job than Microsoft which has built a cloud platform from scratch. We did not address the pricing comparison directly, but Tsyganskiy says that existing Force.com customers always have the option to “talk to their Account Executive” so there could be flexibility.

Since Database.com is in one sense the same as Force.com, the API is similar. The underlying query language is SOQL – the Salesforce Object Query Language which is based on SQL SELECT though with limitations. The language for stored procedures and triggers is Apex. SQL drivers from Progress Software are intended to address the demand for SQL access.

I mentioned that Microsoft came under pressure to replace its web services API for SQL Server Data Services with full SQL – might Database.com face similar pressure? We’ll see, said Tsyganskiy. The case is not entirely parallel. SQL Server is a cloud implementation of an existing SQL database with which developers are familiar. Database.com on the other hand abstracts the underlying data store – although Salesforce.com is an Oracle customer, Tsyganskiy said that the platform stores data in a variety of ways so should not be thought of as a wrapper for an Oracle database server.

Although Database.com is designed to be used from anywhere, I’d guess that Java running on VMForce with JPA, and following today’s announcement Heroku apps also hosted by Salesforce.com, will be the most common scenarios for complex applications.

Microsoft pledges commitment to Silverlight – but is it enough?

Microsoft’s president of Server and Tools Bob Muglia has posted a response to the widespread perception that the company is backing off its commitment to Silverlight, a cross-browser, cross-platform runtime for rich internet applications. He is the right person to do so, since it was his remark that ”Our strategy with Silverlight has shifted” which seemed to confirm a strategy change that had already been implied by the strong focus in the keynote on HTML 5 as an application platform.

Muglia says Silverlight is in fact “very important and strategic to Microsoft”. He confirms that a new release is in development, notes that Silverlight is the development platform for Windows Phone 7, and affirms Silverlight both as a media client and as “the richest way to build web-delivered client apps.”

So what is the strategy change? It is this:

When we started Silverlight, the number of unique/different Internet-connected devices in the world was relatively small, and our goal was to provide the most consistent, richest experience across those devices.  But the world has changed.  As a result, getting a single runtime implementation installed on every potential device is practically impossible.  We think HTML will provide the broadest, cross-platform reach across all these devices.  At Microsoft, we’re committed to building the world’s best implementation of HTML 5 for devices running Windows, and at the PDC, we showed the great progress we’re making on this with IE 9.

The key problem here is Apple’s iOS, which Muglia mentioned specifically in his earlier interview:

HTML is the only true cross platform solution for everything, including (Apple’s) iOS platform.

Muglia’s words are somewhat reassuring to Silverlight developers; but not, I think, all that much. Silverlight will continue on Windows, Mac and on Windows Phone; but there are many more devices which developers want to target, and it sounds as if Microsoft does not intend to broaden Silverlight’s reach.

Faced with the same issues, Adobe has brought Flash to device platforms including Android, MeeGo, Blackberry and Google TV; and come up with a packager that compiles Flash applications to native iOS code. There is still no Flash or AIR (out of browser Flash) on Apple iOS; but Adobe has done all possible to make Flash a broad cross-platform runtime.

Microsoft by contrast has not really entered the fight. It has been left to Novell’s Mono team to show what can be done with cross-platform .NET, including MonoTouch for iOS and MonoDroid for Google’s Android platform.

Microsoft could have done more to bring Silverlight to further platforms, but has chosen instead to focus on HTML 5 – just as Muglia said in his earlier interview.

Whether Microsoft is right or wrong in this is a matter for debate. From what I have seen, the  comments on Microsoft’s de-emphasis of Silverlight at PDC have been worrying for .NET developers, but mostly cheered elsewhere.

The problem is that HTML 5 is not ready, nor is it capable of everything that can be done in Silverlight or Flash. There is a gap to be filled; and it looks as if Microsoft is leaving that task to Adobe.

It does seem to me inevitable that if Microsoft really gets behind HTML 5, by supporting it with tools and libraries to make it a strong and productive client for Microsoft’s server applications, then Silverlight will slip further behind.

Microsoft unveils Office 365, wins vs Google in California. What are the implications for its future?

Today Microsoft announced Office 365, though it is not really a new product. Rather, it pulls together a bunch of existing ones: Business Productivity Online Suite (BPOS), Office Live Small Business, and Live@edu, the cloud  . It also impacts the desktop Office business, in that with at least some varieties of Office 365 subscriptions, users get the right to download and install Office 2010 Pro Plus edition.

This rebranding is a smart move. I have long been mystified by the myriad brands Microsoft users for its online offerings. I hope this will all integrate nicely with the new Small Business Server “Aurora”, a forthcoming version of SBS designed to bridge the cloud and the local network. If it does, this will be attractive for small businesses – who will pay $6.00 per user per month, we were told today – as well as for larger organisations.

Enterprises will pay between $2.00 and $27.00 per user depending on which services they buy, and can get extra features such as unlimited space for email archiving.

I also find it interesting that Microsoft has won what sounds like a bitter battle with Google for the migration of the State of California to online services.

Why would anyone choose Microsoft rather than Google for cloud services? Google was born in the web era, has no desktop legacy weighing it down, has helped to drive browser standards forward with HTML 5 and lightning-fast JavaScript, promotes open standards, and has a great free offering as well as subscriptions? Further, with Android Google has a fast-growing mobile platform which it can integrate with its services.

No doubt Microsoft can make a case for its cloud offerings, but I suspect a lot of it is the power of the familiar. If you already run on Office documents and Exchange email, moving to online versions of the same applications will seem a smoother transition. There is also the document format issue: you can import Office documents into Google Apps, but not with with 100% fidelity, and the online editors are basic compared with Microsoft Office.

When Microsoft seemingly had no idea what the cloud was about, it was easier for Google to win customers. Now Microsoft is slowly but surely getting the idea, and the value of its long-standing hold over business computing is being felt.

Google is also winning customers, of course, and even if you accept that Office 365 is the future for many existing Microsoft-platform businesses – and, Microsoft will hope, some new ones – there are still a host of interesting questions about the company’s future.

One is how the numbers stack up. Can Microsoft as cloud provider be as profitable as Microsoft has been with the old locally installed model?

Second, what are the implications for its partners? In today’s press announcement we were told that customers migrating to BPOS report a 10%-50% cost saving. The implication is that these companies are spending less money on IT than before – so who is losing out? It could be Microsoft, it could be hardware suppliers, it could be integration partners. Microsoft does include potential for partners to profit from Office 365 migrations, presuming it follows the BPOS model, but partners could still be worse off.

For example, if support requests diminish,because cloud services are more reliable, and if Microsoft does some support directly, there is less opportunity for partners support services.

Finally, what are the implications for developers? The main one is this. Organisations that migrate to online services will have little enthusiasm for locally installed custom applications, and will also want to reduce their dependence on local servers. In other words, custom applications will also need to live in the cloud.

IBM to harmonise its open source Java efforts with Oracle

IBM’s Bob Sutor, VP of Open Systems and Linux, says in a blog post that the company will now shift its open source Java effort from the unofficial Apache Harmony, to the official Open JDK. The announcement is also covered in an Oracle press release.

Sutor’s post is curious in some ways. He focuses on a long-standing issue, the refusal of Sun and then Oracle to make its testing suite available (TCK – Testing Compatibility Kit) under a suitable license so that users of Harmony could have confidence that its implementation is correct:

We think this is the pragmatic choice. It became clear to us that first Sun and then Oracle were never planning to make the important test and certification tests for Java, the Java SE TCK, available to Apache. We disagreed with this choice, but it was not ours to make. So rather than continue to drive Harmony as an unofficial and uncertified Java effort, we decided to shift direction and put our efforts into OpenJDK. Our involvement will not be casual as we plan to hold leadership positions and, with the other members of the community, fully expect to have a strong say in how the project is managed and in which technical direction it goes.

We also expect to see some long needed reforms in the JCP, the Java Community Process, to make it more democratic, transparent, and open. IBM and, indeed Oracle, have been lobbying for such transformations for years and we’re pleased to see them happening now. It’s time. Actually, it’s past time.

The interesting question is what has really changed, since the situation with the Java TCK is not new. It reads as if some intense negotiation has been going on behind the scenes, of which this is only part of the outcome. It is not yet clear, for example, exactly what changes are happening to the JCP, which controls the Java specification subject to Oracle’s approval, although Sutor refers to them almost as if they are a done deal.

IBM’s announcement gives a boost to the official Java platform at a time when it is under a cloud, following a JavaOne conference which was run as a sideline to the Oracle OpenWorld event last month, and rumblings of dissatisfaction from the JCP and from Java inventor James Gosling.

Another important player is Google, whose Android operating system uses the Java language but an incompatible virtual machine called Dalvik. IBM’s move will strengthen Oracle’s position as steward of the official Java platform.

This is a blow to Harmony. The current list of contributors  has 31 names, of which 9 are from IBM, 3 from Intel, 1 from Joost, and the others independent. It is a shame to see an important open source project so much at the mercy of corporate politics.

Can Microsoft repeat history and come from behind with Windows Phone 7?

This week is Windows Phone 7 week. Microsoft is announcing details of the launch devices and operators, and I shall be watching and reporting with interest on the joint press conference with CEO Steve Ballmer and AT&T’s Ralph de la Vega.

But how significant is this launch? I think it is of considerable significance. Mobile devices are changing the way we do computing. It is not only that more powerful SmartPhones and tablets are encroaching on territory that used to belong to laptop and desktop computers. We are also seeing new business models based on locked-down devices and over-the-air app stores, and new operating systems, or old ones re-purposed. It is a power shift.

Despite its long years of presence in mobile, it feels like a standing start for Microsoft. A recent, and excellent, free day of training on developing for Windows Phone 7 was only one-third full. Verizon will not be offering the phone, and its president Lowell McAdam suggests that the market belongs RIM, Google and Apple, and that Microsoft’s phones are not innovative or leading edge.

I disagree with McAdam’s assessment. Although I’ve not yet had a chance to try a device for myself, what I have seen so far suggests that it is innovative. While the touch UI does borrow ideas with which we have become familiar thanks to iPhone and Android, the dynamically updating tiles and the hub concept both strike me as distinctive. What McAdam really means is that the phone might not succeed in the market, and such views from someone in his position may be self-fulfilling.

The application development platform is distinctive too, being based on .NET, Silverlight and XNA. I have followed Microsoft’s .NET platform since its earliest days – which as it happens were on Windows Mobile, in the form of the Common Executable Format – and Silverlight seems to me the best incarnation yet of the .NET client. It is lightweight; it performs well; it has a powerful layout language that scales nicely, and it has all sorts of multimedia tricks and effects. Visual Studio and the C# language form a familiar and capable set of tools, supplemented by the admittedly challenging Expression Blend for design.

Still, having a decent product is not always enough. Palm’s webOS devices were widely admired on launch, but that was not enough to rescue the company, or to win more than a tiny market share.

Microsoft has resources that Palm lacked, and a reach that extends from cloud to desktop to device. It may be that Windows Phone 7 has better chances. The problem is that the company’s recent history does not demonstrate the success in coming from behind that characterised its earlier days:

  • Microsoft came from behind with a GUI operating system, even though Windows was inferior to the Mac’s GUI.
  • Microsoft came from behind with Excel versus Lotus 1-2-3.
  • Microsoft came from behind in desktop database managers with Access versus dBase.
  • Microsoft came from behind in networking and then directory services versus Novell and others.
  • Microsoft came from behind with .NET versus Java, which I judge a success even though Java has also prospered.

I am sure there are other examples. Recent efforts though have been less successful. Examples that come to mind include:

  • Internet Explorer – still the most popular web browser, but continues to lose market share, even though Microsoft has been working to regain its momentum since the release of IE7 in 2006.
  • Zune – now a well-liked portable music player, but never came close to catching Apple’s iPod.
  • Silverlight – despite energetic development and strong technology, has done little to disturb the momentum behind Adobe Flash.
  • Tablets – Microsoft was an innovator and evangelist for the slate format, but Apple’s iPad is the first device in this category that has caught on.
  • Numerous examples from Windows Live versus Google and others.

Now here comes Windows Phone 7, with attention to design and usability that is uncharacteristic of Microsoft other than perhaps in Xbox consoles (red light of death aside). In one sense Microsoft can afford for it to fail; it has strong businesses elsewhere. In another sense, if it cannot establish this new product in such a strategic market, it will confirm its declining influence. The upside for the company is that a success with Windows Phone 7 will do a lot to mend its tarnished image.

Steve Ballmer ducks questions at the London School of Economics

This morning Microsoft CEO Steve Ballmer spoke at the London School of Economics on the subject of Seizing the opportunity of the Cloud: the next wave of business growth. Well, that was supposed to be the topic; but as it happened the focus was vague – maybe that is fitting given the subject. Ballmer acknowledged that nobody was sure how to define the cloud and did not want to waste time attempting to do so, “cloud blah blah blah”, he said.

image

It was a session of two halves. Part one was a talk with some generalisations about the value of the cloud, the benefits of shared resources, and that the cloud needs rather than replaces intelligent client devices. “That the cloud needs smart devices was controversial but is now 100% obvious,” he said. He then took the opportunity to show a video about Xbox Kinect, the controller-free innovation for Microsoft’s games console, despite its rather loose connection with the subject of the talk.

Ballmer also experienced a Windows moment as he clicked and clicked on the Windows Media Player button to start the video; fortunately for all of us it started on the third or so attempt.

Just when we were expecting some weighty concluding remarks, Ballmer abruptly finished and asked for questions. These were conducted in an unusual manner, with several questions from the audience being taken together, supposedly to save time. I do not recommend this format unless the goal is to leave many of the questions unanswered, which is what happened.

Some of the questions were excellent. How will Microsoft compete against Apple iOS and Google Android? Since it loses money in cloud computing, how will it retain its revenues as Windows declines? What are the implications of Stuxnet, a Windows worm that appears to be in use as a weapon?

Ballmer does such a poor job with such questions, when he does engage with them, that I honestly do not think he is the right person to answer them in front of the public and the press. He is inclined to retreat into saying, well, we could have done better but we are working hard to compete. He actually undersells the Microsoft story. On Stuxnet, he gave a convoluted answer that left me wondering whether he was up-to-date on what it actually is. The revenue question he did not answer at all.

There were a few matters to which he gave more considered responses. One was about patents. “We’re better off with today’s patent system than with no patent system”, he said, before acknowledging that patent law as it stands is ill-equipped to cope with the IT or pharmaceutical industries, which hardly existed when the laws were formed.

Another was about software piracy in China. Piracy is rampant there, said Ballmer, twenty times worse than it is the UK. “Enforcement of the law in China needs to be stepped up,” he said, though without giving any indication of how this goal might be achieved.

He spoke in passing about Windows Phone 7, telling us that it is a great device, and added that we will see slates with Windows on the market before Christmas. He said that he is happy with Microsoft’s Azure cloud offering in relation to the Enterprise, especially the way it includes both private and public cloud offerings, but admits that its consumer cloud is weaker.

Considering the widespread perception that Microsoft is in decline – its stock was recently downgraded to neutral by Goldman Sachs – this event struck me as a missed opportunity to present cogent reasons why Microsoft’s prospects are stronger than they appear, or to clarify the company’s strategy from cloud to device, in front of some of the UK’s most influential technical press.

I must add though that a couple of students I spoke to afterwards were more impressed, and saw his ducking of questions as diplomatic. Perhaps those of us who have followed the company’s activities for many years are harder to please.

Update: Charles Arthur has some more extensive quotes from the session in his report here.