Tag Archives: flash

adobe, apple, internet, microsoft, mobile, professional, silverlight, software, software development

Adobe declares glittering results as CEO says Apple’s Flash ban has no impact on its revenue

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Adobe has proudly declared its first billion dollar quarter, $1,008 m in the quarter ending Dec 3 2010 versus $757.3 m in the same quarter of 2009.

I am not a financial analyst, but a few things leap out from the figures. One is that Omniture, the analytics company Adobe acquired at the end of 2009, is doing well and contributing significantly to Adobe’s revenue – $98.4 m in Q4 2010. The billion dollar quarter would not have happened without it. Second, Creative Suite 5 is selling well, better than Creative Suite 4.

Creative Suite 4 was released in October 2008, and Creative Suite 5 in April 2010. It is not perfect, but the following table compares the Creative Solutions segment (mainly Creative Suite) of the two products quarter by quarter from their respective release dates:

Quarters after release 1st 2nd 3rd 4th 5th 6th
Creative Suite 4 508.7 460.7 411.7 400.4 429.30 432.0
Creative Suite 5 532.7 549.7 542.1      

CS4 drops off noticeably following an initial surge, whereas CS5 has kept on selling. It is a good product and a de-facto industry standard, but not every user is persuaded to upgrade every time a new release appears. My guess is that things like better 64-bit support – which make a huge difference in the production tools – and new tricks in PhotoShop have been successful in driving upgrades to CS5. Further, the explosion of premium mobile devices led by Apple’s iPhone and iPad has not been bad for Adobe despite Apple CEO Steve Jobs doing his best to put down Flash. Publishers creating media for the iPad, for example, will most likely use Adobe’s tools to do so. CEO Shantanu Narayen said in the earnings calls, “We have not seen any impact on our revenue from Apple’s choice [to not support Flash]”, though I am sure he would make a big deal of it if Apple were to change its mind.

Before getting too carried away though, I note that Creative Suite 3, published in March 2007, did just as well as CS5.  Here are the figures:

Quarters after release 1st 2nd 3rd 4th 5th 6th
Creative Suite 3 436.6 545.5 570.5 543.5 527.2 493.6

In fact, Q4 2007 at $570.5 m is still a record for Adobe’s Creative Solutions segment. So maybe CS4 was an unfortunate blip. Then again, not quite all the revenue in Creative Solutions is the suite; it also includes Flash Platform services such as media streaming. Further, the economy looked rosier in 2007.

Here is the quarter vs quarter comparison over the whole company:

  Q4 2009 Q4 2010
Creative Solutions 429.3 542.1
Digital Enterprise 211.8 274.10
Omniture 26.3 98.4
Platform 47 46.1
Print and publishing 42.9 47.3

In this table, Creative Solutions has already been mentioned. Digital Enterprise, formerly called Business Productivity, includes Acrobat, LiveCycle and Connect web conferencing. Platform is confusing; according to the Q4 09 datasheet it includes the developer tools, Flash Platform Services and ColdFusion. However, the Q4 10 datasheet omits any list of products for Platform, though it includes them for the other segments, and lists ColdFusion under Print and Publishing along with Director, Contribute, PostScript, eLearning Suite and some other older products. According to this document [pdf] InDesign which is huge in print publishing is not included in Print and Publishing, so I guess it is in Creative Solutions.

In the earnings call, Adobe’s Mark Garrett did mention Platform, and attributed its growth (compared to Q3 2010) to “higher toolbar distribution revenue driven primarily by the release of the new Adobe Reader version 10 in the quarter.” This refers to the vile practice of foisting a third-party toolbar (unless they opt-out) on people forced to download Adobe Reader because they have been send a PDF. Perhaps in the light of these good results Adobe could be persuaded to stop doing so?

I am not sure how much this breakdown can be trusted as it makes little sense to me. Do not take the segment names too seriously then; but they are all we have when it comes to trying to compare like with like.

Still, clearly Adobe is doing well and has successfully steered around some nasty rocks that Apple threw in its way. I imagine that Microsoft’s decision to retreat from its efforts to establish Silverlight as a cross-platform rival to Flash has also helped build confidence in Adobe’s platform. The company’s point of vulnerability is its dependence on shrink-wrap software for the majority of its revenue; projects like the abandoned Rome show that Adobe knows how to move towards cloud-deployed, subscription-based software but with business booming under its current model, and little sign of success for cloud projects like Acrobat.com, you can understand why the company is in no hurry to change.  

adobe, internet, professional, software development, Web, web authoring

Adobe abandons Project ROME, focuses on apps rather than cloud

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Adobe is ceasing investment in Project ROME, a labs project which provides a rich design and desktop publishing application implemented as an Adobe AIR application, running either in the browser or on the desktop using the Flash player as a runtime.

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According to the announcement:

Project ROME by Adobe was intended to explore the opportunity and usability of creative tools as software-as-a-service in the education market and beyond. We have received valuable input from the community after a public preview of the software. Following serious evaluation and consideration of customer input and in weighing this product initiative against other projects currently in development, we have made the difficult decision to stop development on Project ROME. Given our priorities, we’re focusing resources on delivering tablet applications, which we believe will have significant impact on creative workflows.

There must be some broken hearts at Adobe because ROME is a beautiful and capable application that serves, if nothing else, as a demonstration of how capable a Rich Internet Application can be. In fact, I have used it for that purpose: when asked whether a web application could ever deliver the a user interface that comes close to the best desktop applications, I showed Project Rome with great effect.

I first saw Project ROME as a “sneak peek” at the Adobe MAX conference in 2009. It had made it past those initial prototypes and was being worked up as a full release, with a free version for education and a commercial version for the rest of us. Curiously, Adobe says the commercial version will remain available as an unsupported freebie, but the educational offering is being pulled: “we do not want to see pre-release software used in the classroom “.

Why abandon it now? I think we have Apple’s Steve Jobs to thank. AIR applications do not run on the iPad; and when Adobe says it is focusing instead on tablet applications, the iPad will figure largely in those plans. Still, there are a few other factors:

  • One thing that was not convincing in the briefing I received about Project ROME was the business model. It was going to be subscription-based, but how many in this non-professional target market would subscribe to online desktop publishing, when there are well-established alternatives like Microsoft Publisher?
  • Adobe makes most of its money from selling desktop software, in the Creative Suite package. ROME was always going to be a toy relative to the desktop offerings.
  • The output from ROME is primarily PDF. If Rome had been able to build web pages rather than PDF documents, perhaps that would have made better sense for a cloud application.
  • Adobe did not market the pre-release effectively. I do not recall hearing about it at MAX in October, which surprised me – it may have been covered somewhere, but was not covered in the keynotes despite being a great example of a RIA.
  • The ROME forum shows only modest activity, suggesting that Project ROME had failed to attract the attention Adobe may have hoped for.

It is still worth taking a look at Project ROME; and I guess that some of the ideas may resurface in apps for iPad, Android and other tablets. It will be interesting to see to what extent Adobe itself uses Flash and AIR for the commercial design apps it delivers.

Final reflection: this decision is a tangible example of the ascendancy of mobile apps versus web applications – though note that Adobe still has a bunch of web applications at Acrobat.com, including the online word processor once called Buzzword and a spreadsheet application called Tables.

adobe, apple, cloud computing, development, internet, microsoft, professional, silverlight, software, software development, Uncategorized, web authoring

HTML 5 Canvas: the only plugin you need?

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The answer is no, of course. And Canvas is not a plugin. That said, here is an interesting proof of concept blog and video from Alexander Larsson: a GTK3 application running in Firefox without any plugin.

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GTK is an open source cross-platform GUI framework written in C but with bindings to other languages including Python and C#.

So how does C native code run the browser without a plugin? The answer is that the HTML 5 Canvas element, already widely implemented and coming to Internet Explorer in version 9, has a rich drawing API that goes right down to pixel manipulation if you need it. In Larsson’s example, the native code is actually running on a remote server. His code receives the latest image of the application from the server and transmits mouse and keyboard operations back, creating the illusion that the application is running in the browser. The client only needs to know what is different in the image as it changes, so although sending screen images sounds heavyweight, it is amenable to optimisation and compression.

It is the same concept as Windows remote desktop and terminal services, or remote access using vnc, but translated to a browser application that requires no additional client or setup.

There are downsides to this approach. First, it puts a heavy burden on the server, which is executing the application code as well as supplying the images, especially when there are many simultaneous users. Second, there are tricky issues when the user expects the application to interact with the local machine, such as playing sounds, copying to the clipboard or printing. Everything is an image, and not character-by-character text, for example. Third, it is not well suited to graphics that change rapidly, as in a game with fast-paced action.

On the other hand, it solves an immense problem: getting your application running on platforms which do not support the runtime you are using. Native applications, Flash and Silverlight on Apple’s iPad and iPhone, for example. I recall seeing a proof of concept for Flash at an Adobe MAX conference (not the most recent one) as part of the company’s research on how to break into Apple’s walled garden.

It is not as good as a true local application in most cases, but it is better than nothing.

Now, if Microsoft were to do something like this for Silverlight, enabling users to run Silverlight apps on their Apple and Linux devices, I suspect attitudes to the viability of Silverlight in the browser would change considerably.

.net, apple, development, flash, java, microsoft, mono, open source, oracle, professional, silverlight, software development, Sun

The Java crisis and what it means for developers

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What is happening with the Java language and runtime? Since Java passed into the hands of Oracle, following its acquisition of Sun, there has been a succession of bad news. To recap:

  • The JavaOne conference in September 2010 was held in the shadow of Oracle OpenWorld making it a less significant event than in previous years.
  • Oracle is suing Google, claiming that Java as used in the Android SDK breaches its copyright.
  • IBM has abandoned the Apache open source Harmony project and is committing to the Oracle-supported Open JDK. Although IBM’s Sutor claims that this move will “help unify open source Java efforts”, it seems to have been done without consultation with Apache and is as much divisive as unifying.
  • Apple is deprecating Java and ceasing to develop a Mac-specific JVM. This should be seen in context. Apple is averse to runtimes of any kind – note its war against Adobe Flash – and seems to look forward to a day when all or most applications delivered to Apple devices come via the Apple-curated and taxed app store. In mitigation, Apple is cooperating with the OpenJDK and OpenJDK for Mac OS X has been announced.
  • Apache has written a strongly-worded blog post claiming that Oracle is “violating their contractual obligation as set forth under the rules of the JCP”, where JCP is the Java Community Process, a multi-vendor group responsible for the Java specification but in which Oracle/Sun has special powers of veto. Apache’s complaint is that Oracle stymies the progress of Harmony by refusing to supply the test kit for Java (TCK) under a free software license. Without the test kit, Harmony’s Java conformance cannot be officially verified.
  • The JCP has been unhappy with Oracle’s handling of Java for some time. Many members disagree with the Google litigation and feel that Oracle has not communicated well with the JCP. JCP member Doug Lea stood down, claiming that “the JCP is no longer a credible specification and standards body”. Another member, Stephen Colebourne, has a series of blog posts in which he discusses the great war of Java and what he calls the “unravelling of the JCP”, and recently  expressed his view that Oracle was trying to manipulate the recent JCP elections.

To set this bad news in context, Java was not really in a good way even before the acquisition. While Sun was more friendly towards open source and collaboration, the JCP has long been perceived as too slow to evolve Java, and unrepresentative of the wider Java community. Further, Java’s pre-eminence as a pervasive cross-platform runtime has been reduced. As a browser plug-in it has fallen behind Adobe Flash, the JavaFX initiative failed to win wide developer support, and on mobile it has also lost ground. Java’s advance as a language has been too slow to keep up with Microsoft’s C#.

There are a couple of ways to look at this.

One is to argue that bad news followed by more bad news means Java will become a kind of COBOL, widely used forever but not at the cutting edge of anything.

The other is to argue that since Java was already falling behind, radical change to the way it is managed may actually improve matters.

Mike Milinkovich at the Eclipse Foundation takes a pragmatic view in a recent post. He concedes that Oracle has no idea how to communicate with the Java community, and that the JCP is not vendor-neutral, but says that Java can nevertheless flourish:

I believe that many people are confusing the JCP’s vendor neutrality with its effectiveness as a specifications organization. The JCP has never and will never be a vendor-neutral organization (a la Apache and Eclipse), and anyone who thought it so was fooling themselves. But it has been effective, and I believe that it will be effective again.

It seems to me Java will be managed differently after it emerges from its crisis, and that on the scale between “open” and “proprietary” it will have moved towards proprietary but not in a way that destroys the basic Java proposition of a free development kit and runtime. It is also possible, even likely, that Java language and technology will advance more rapidly than before.

For developers wondering what will happen to Java at a technical level, the best guide currently is still the JDK Roadmap, published in September. Some of its key points:

  • The open source Open JDK is the basis for the Oracle JDK.
  • The Oracle JDK and Java Runtime Environment (JRE) will continue to be available as free downloads, with no changes to the existing licensing models.
  • New features proposed for JDK 7 include better support for dynamic languages and concurrent programming. JDK 8 will get Lambda expression.

While I cannot predict the outcome of Oracle vs Google or even Apache vs Oracle, my guess is that there will be a settlement and that Android’s momentum will not be disrupted.

That said, there is little evidence that Oracle has the vision that Sun once had, to make Java truly pervasive and a defence against lock-in to proprietary operating systems. Microsoft seems to have lost that vision for .NET and Silverlight as well – though the Mono folk have it. Adobe still has it for Flash, though like Oracle it seems if anything to be retreating from open source.

There is therefore some sense in which the problems facing Java (and Silverlight) are good for .NET, for Mono and for Adobe. Nevertheless, 2010 has been a bad year for write once – run anywhere.

Update: Oracle has posted a statement saying:

The recently released statement by the ASF Board with regard to their participation in the JCP calling for EC members to vote against SE7 is a call for continued delay and stagnation of the past several years. We would encourage Apache to reconsider their position and work together with Oracle and the community at large to collectively move Java forward.  Oracle provides TCK licenses under fair, reasonable, and non-discriminatory terms consistent with its obligations under the JSPA.   Oracle believes that with EC approval to initiate the SE7 and SE8 JSRs, the Java community can get on with the important work of driving forward Java SE and other standards in open, transparent, consensus-driven expert groups.   This is the priority.   Now is the time for positive action.  Now is the time to move Java forward.

to which Apache replies succinctly:

The ball is in your court. Honor the agreement.

adobe, development, flash, microsoft, open source, professional, silverlight, software, software development, web authoring

Adobe MAX 2010 – it’s all about the partners

Last week was all conferences – Adobe MAX 2010 followed by Microsoft PDC – which left me with plenty of input but too little time to write it up. It is not too late though; and one advantage of attending these two events back-to-back was to highlight the tale of two runtimes, Adobe Flash and Microsoft Silverlight. MAX was a good event for Flash, and PDC a bad one for Silverlight, though the tale has a long way yet to run.

The key difference at this point is not technical, but all about partners. At MAX we saw how the Flash runtime is integral to the Blackberry PlayBook, with RIM founder Mike Lazaridis coming on stage to tell us so. Flash is also built into Google TV, and Andres Ferrate and Daniels Lee from Google Developer Relations presented a session on creating web apps for the platform – worth watching as it brings out the difference between developing for a TV “lean back” environment and traditional mouse or touch user interfaces -  and we also heard from Samsung about its Flash-enabled TVs coming in 2011. In each case, it is not just Flash but AIR, for applications that run outside the browser, which is supported. Google TV runs Android; and AIR for Android in general drew attention at MAX, encouraged by free Motorola Droid 2 smartphones handed out to attendees.

If the task was to convince Flash developers – and those on the fence – that the platform has a future, MAX delivered in spades; and Adobe can only benefit from the uncertainty surrounding the most obvious runtime rivals to Flash, Java and Silverlight.

But what about that other platform, HTML? Well, Adobe made a bit of noise about projects like EDGE, which exports animations and transitions to SVG and JavaScript using an extended JQuery library, as well as showing a “sneak peek” of a tool to export a Flash animation (but not application) to  HTML. Outside the Adobe fan club there is still considerable aversion to Flash, stoked by Apple; in one of the sessions at MAX we were told that Steve Jobs’ open memo Thoughts on Flash has done real damage.

My impression though is that Adobe still has a Flash-first philosophy. The Solution Accelerators announced for LiveCycle 2.5, for example, all seem to be based on Flash clients, which could prove difficult if Apple’s iPad continues to take off in the enterprise. Adobe could do more to provide JavaScript libraries for LiveCycle clients, and tools for creating HTML applications. If you came to MAX looking for evidence that Adobe is moving towards web standard HTML clients, you would have been largely disappointed; though seeing JQuery guy John Resig in the day two keynote would give you some comfort.

Some other MAX highlights:

  • Round-tripping between Catalyst and Flash Builder at last. This makes Catalyst more useful, though I still find myself thinking that the Catalyst features could be rolled into one of the other products, either as a designer personality for Flash Builder, or maybe in Flash Professional. The former would be easier as both Catalyst and Flash Builder are built on Eclipse.
  • Enhancements in the Flash Player – I am writing a separate piece on this, but it is great to see the 3D extensions codenamed Molehill, which together with game controller support lay the foundations for Flash games that compete more closely with console games.
  • Analytics – Adobe’s acquisition of Omniture a year ago was a far-sighted move, and the company talked about analytics in the context of applications as well as web sites. Despite unsettling privacy implications, the ability for developers to drill down into exactly how an application is used, and which parts are hardly used, has great potential for improving usability.
  • Digital publishing – it was fascinating to hear from publisher Condé Nast about its plans for digital publishing, using Adobe’s Digital Publishing Suite to create files targeting Adobe’s content viewer on iOS and eventually AIR. As a web enthusiast I have mixed feelings, and there was some foot-shuffling when I asked about SEO (Search Engine Optimisation); but as someone with a professional interest in a flourishing media industry I also hope this becomes a solid and profitable platform.

Disappointments? I was sorry to hear that Adobe is closing down contributions and reducing transparency in the open source Flex SDK, though it is said to be temporary. It also seems that plans to enhance ActionScript are not well advanced; Silverlight remains well ahead in this respect with its C# and .NET support.

What about Adobe’s enterprise ambitions? Klint Finley’s post on the Adobe Stack and what it means for Enterprise Development is a good read. The pieces are almost in place, but the focus on document processing at the back end, and Flash and Acrobat on the front end, makes this a specialist rather than a generic application platform.

Overall though it was a strong MAX. I appreciate Adobe for not being Google or Apple or Microsoft or IBM, and hope that takeover rumours remain as rumours.

See also my earlier post Adobe aims to fill mobile vacuum with AIR.

adobe, azure, cloud computing, flash, java, microsoft, professional, silverlight, software development, Web

Microsoft PDC big on Azure, quiet on Silverlight

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I’m at Microsoft PDC in Seattle. The keynote, introduced by CEO Steve Ballmer, started with a recap of the company’s success with Windows 7 – 240 million sold, we were told, and adoption plans among 88% of businesses – and showing off Windows Phone 7 (all attendees will receive a device) and Internet Explorer 9.

IE9 guy Dean Hachamovitch demonstrated the new browser’s hardware acceleration, and made an intriguing comment. When highlighting IE9’s embrace of web standards, he noted that “accelerating only pieces of the browser holds back the web.” It sounded like a jab at plug-ins, but what about Microsoft’s own plug-in, Silverlight? A good question. You could put this together with Ballmer’s comment that “We’ve tried to make web the feel more like native applications” as evidence that Microsoft sees HTML 5 rather than Silverlight as its primary web application platform.

Then again you can argue that it just happens Microsoft had nothing to say about Silverlight, other than in the context of Windows Phone 7 development, and that its turn will come. The new Azure portal is actually built in Silverlight.

The messaging is tricky, and I found it intriguing, especially coming after the Adobe MAX conference where there were public sessions on Flash vs HTML and a focus in the day two keynote emphasising the importance of both. All of which shows that Adobe has a tricky messaging problem as well; but it is at least addressing it, whereas Microsoft so far is not.

The keynote moved on to Windows Azure, and this is where the real news was centered. Bob Muglia, president of the Server and Tools business, gave a host of announcements on the subject. Azure is getting a Virtual Machine role, which will allow you to upload server images to run on Microsoft’s cloud platform, and to create new virtual machines with full control over how they are configured. Server 2008 R2 is the only supported OS initially, but Server 2003 will follow.

Remote Desktop is also coming to Azure, which will mean instant familiarity for Windows admins and developers.

Another key announcement was Windows Azure Marketplace, where third parties will be able to sell “building block components training, services, and finished services and applications.” This includes DataMarket, the new name for the Dallas project, which is for delivering live data as a service using the odata protocol. An odata library has been added to the Windows Phone 7 SDK, making the two a natural fit.

Microsoft is also migrating Team Foundation Server (TFS) to Azure, interesting both as a case study in moving a complex application, and as a future option for development teams who would rather not wrestle with the complexities of deploying this product.

Next came Windows Azure AppFabric Access Control, which despite its boring name has huge potential. This is about federated identity – both with Active Directory and other identity services. In the example we saw, Facebook was used as an identity provider alongside Microsoft’s own Active Directory, and users got different access rights according to the login they used.

In another guide Azure AppFabric – among the most confusing Microsoft product names ever – is a platform for hosting composite workflow applications.

Java support is improving and Microsoft says that you will be able to run the Java environment of your choice from 2011.

Finally, there is a new “Extra small” option for Azure instances, aimed at developers, priced at $0.05 per compute hour. This is meant to make the platform more affordable for small developers, though if you calculate the cost over a year it still amounts to over $400; not too much perhaps, but still significant.

Attendees were left in no doubt about Microsoft’s commitment to Azure. As for Silverlight, watch this space.

adobe

Sneak peeks at Adobe Max 2010

I’m at Adobe Max 2010 where Star Trek actor William Shatner is presenting the “sneak peeks” for this year’s conference. These are demos of Adobe research which may or may not make it into a product.

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1. Rik Cabanier showed a tool called “Wallaby” which exported a Flash animation to HTML 5. We also saw an individual animated graphic extracted from the exported HTML and added to a web page. Finally, he showed the demonstration running on an iPad.

I would be glad to see Adobe work further on this concept.

2. Kevin Goldsmith demonstrated Pixel Bender 3D, generating animated 3D images using an extension of Pixel Bender shading, and running on the new “Molehill” 3D API in Flash Player. Pixel Bender is an existing Adobe shader technology. Even more impressive: the Pixel Bender 3D compiler has been converted to ActionScript so you can do this dynamically in Flash applications.

3. Anirudh Sasiikumar showed live Flex design and development. This is a live view in Flash Builder which compiles and runs code changed on the fly, reminiscent of Edit and Continue in Microsoft’s Visual Studio, though this looks even more seamless.

4. Dan Goldman showed Video Tapestry for finding a location within a video. The idea is that even showing selected frames does not give enough information, particularly if there is a lot of action. The video tapestry shows a continuous tapestry-like sequence, with the ability to zoom in and out, and pop-up key frames. This strikes me as both fun and useful.

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5. Sebastian Lans and Lalit Balchandani showed a tool for performance testing a .swf, a Flash movie file. You can see performance metrics frame by frame making it easier to find the cause of performance issues.

6. Shilpi Khariwal demonstrated ColdFusion doing dynamic adaption according to the client being used, and using location data from a mobile device. Not the most spectacular of demos but useful.

7. Sylvain Paris showed a Photoshop tool that applies the style and optionally the colours from one image to another. The tool is also able to fix camera shake to some extent.

8. David Durkee showed the Typography of Code.  The ides is that programmer’s editors do not take advantage of all ways you can use typography to make text easier to follow. Not sure about this one, though Durkee is correct: programmers generally put up with ugly layouts, and “pretty” generally just means getting the spacing, line breaks and indentation consistent. Would more advanced typography improve productivity, or just get in the way?

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9. Hartmut Warncke demonstrated Noise to Meaning, analysis of an audio file to identify audio events – not text to speech, but “phone ringing”, “man speaking”, for example.

10. Tinic Uro showed Stage Video, which improves performance by extracting video to a separate layer than can be executed on the GPU. The consequence is much lower CPU usage. This will apparently come to all versions of the Flash Player, not just mobile.

There was some compelling stuff on show here, though some of the presentations, which are necessarily short, did not fully convey their significance.

adobe, flash, microsoft, professional

Adobe: no AIR planned for Windows Phone 7

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I’m at the Adobe MAX conference in Los Angeles, and last night attended a couple of the “Meet the team” events where a bunch of Adobe engineers, product managers and others field questions about the products they are working on.

One of the events was on Adobe AIR, where an attendee asked whether we will see the AIR runtime on Microsoft’s Windows Phone 7. It is an interesting question, particularly at an event where mobile AIR has been highlighted. There is much talk of AIR for Android, and at the conference we have also discovered that the forthcoming Blackberry Tablet, the Playbook, uses AIR extensively for its user interface. AIR does not run on Apple’s iOS for iPhone and iPad, but Adobe has come up with a packager that compiles AIR apps to native code.

I have asked Adobe spokespersons before about AIR for Windows Phone 7 and have even been told that it will come, but it is a delicate matter. In fact, when I discussed this in a pre-MAX briefing with Adobe, I was informed was that Adobe would like to do it but that Microsoft will not permit it, though I doubt this is the whole story. The Flash runtime is known to be making its way to the device, though I have yet to see a date announced.

Last night the “Meet the team” presenter was clear. Adobe has no plans to deliver AIR for Windows Phone 7. We were told that Adobe sees Windows Phone 7 as a .NET device. The spokesperson (whose name I missed unfortunately – I’ll update if someone can tell me who it was) added mysteriously his belief that “it wouldn’t be the most successful endeavour for us.”

I would not assume from this that AIR will never appear on this platform; but it seems safe to say that it will not be soon.

The tension here is that supporting AIR would immediately increase app availability on Windows Phone 7, which would be to Microsoft’s advantage; but would also drive developers towards Adobe’s platform and away from Silverlight and .NET. The attraction of a cross-platform runtime is that you can develop once and deploy on a variety of devices, though there are always compromises involved.

Adobe may also have mixed feelings about supporting Windows Phone 7. Android is being heavily promoted here at MAX, even to the extent of handing a free Motorola Droid 2 to all attendees. If Windows Phone 7 becomes popular, Adobe will want its stuff to run there; but it might suit the company even better if it turns out to be a niche device.

adobe, mobile, professional, software development, web authoring

Adobe aims to fill mobile vacuum with AIR

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Today is day one of the Adobe MAX conference in Los Angeles. In this morning’s keynote CTO Kevin Lynch focused firmly on devices – both mobile devices and living room devices including Google TV. There was a nod to HTML 5 in the opening demo, a prototype of a new product called Edge which is a motion designer that extends JQuery, but the Flash player remains the heart of Adobe’s platform. The proliferation of incompatible devices is an opportunity for cross-platform runtimes, and Adobe intends to take advantage with Flash and AIR – the Adobe Integrated Runtime, for local applications that fun on Flash.

Released today in public preview, the Flex “Hero” SDK includes support for mobile development, among other things, and is backed by an updated Flash Builder code-named Burrito.

Right now the only mobile platform which is supported is Google Android, but others are promised. In particular, we heard a lot in the keynote about the Blackberry Playbook,  the forthcoming tablet from RIM, including an appearance from RIM boss Mike Lazaridis.

An interesting aspect of the Playbook is that the user interface of the device itself is built in part with AIR. As a RIM exec observed in a later Q&A, it makes sense for the OS to use the same framework as that used by third party apps, so that any issues are sorted early.

AIR popped up again in a a different context, as Lynch described Adobe’s Digital Publishing Suite. This suite targets magazine publishers creating publications for the Apple iPad, such as publisher Condé Nast, also represented at the keynote, which is adopting the platform for many of its publications from Wired to the New Yorker.

The Digital Publishing Suite exports publications from Adobe InDesign to a dedicated format with a .issue extension, played on the iPad by Adobe Content Viewer. Adobe will now implement the content viewer on AIR, so that digital publications will render on the new wave of Android tablets, Blackberry tablets, and others in future.

Also worth noting is that Adobe plans to insert itself into the distribution process beyond just providing the authoring tools and the runtime. The Digital Publishing Suite includes Adobe hosting for the content. More broadly, the Melrose project, now called Adobe InMarket, is a service where you host your application on Adobe’s servers and Adobe handles deployment to the various App Stores out there as well as credit card processing.

Of course Apple is working, it seems, to undermine Flash. The runtime is not allowed on iOS, Apple’s mobile platform. Apple is not including Flash by default in the latest Macs, and the forthcoming Mac App Store will not allow AIR (or for that matter Java) applications. You will still be able to install Flash and AIR on a Mac, but Apple will no doubt be encouraging users to go the App Store route.

It is a fascinating tension, particularly since Apple’s devices fit so well with other aspects of Adobe’s strategy.

Despite Steve Jobs, Lynch announced today that the number of Flash platform developers has grown by 50% over the last year, which is huge. I also wonder whether the Java turmoil, especially on the Mac, could work in Adobe’s favour as it builds support for its Flash runtime.

.net, java, microsoft, mobile, software development, windows

Can Microsoft repeat history and come from behind with Windows Phone 7?

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This week is Windows Phone 7 week. Microsoft is announcing details of the launch devices and operators, and I shall be watching and reporting with interest on the joint press conference with CEO Steve Ballmer and AT&T’s Ralph de la Vega.

But how significant is this launch? I think it is of considerable significance. Mobile devices are changing the way we do computing. It is not only that more powerful SmartPhones and tablets are encroaching on territory that used to belong to laptop and desktop computers. We are also seeing new business models based on locked-down devices and over-the-air app stores, and new operating systems, or old ones re-purposed. It is a power shift.

Despite its long years of presence in mobile, it feels like a standing start for Microsoft. A recent, and excellent, free day of training on developing for Windows Phone 7 was only one-third full. Verizon will not be offering the phone, and its president Lowell McAdam suggests that the market belongs RIM, Google and Apple, and that Microsoft’s phones are not innovative or leading edge.

I disagree with McAdam’s assessment. Although I’ve not yet had a chance to try a device for myself, what I have seen so far suggests that it is innovative. While the touch UI does borrow ideas with which we have become familiar thanks to iPhone and Android, the dynamically updating tiles and the hub concept both strike me as distinctive. What McAdam really means is that the phone might not succeed in the market, and such views from someone in his position may be self-fulfilling.

The application development platform is distinctive too, being based on .NET, Silverlight and XNA. I have followed Microsoft’s .NET platform since its earliest days – which as it happens were on Windows Mobile, in the form of the Common Executable Format – and Silverlight seems to me the best incarnation yet of the .NET client. It is lightweight; it performs well; it has a powerful layout language that scales nicely, and it has all sorts of multimedia tricks and effects. Visual Studio and the C# language form a familiar and capable set of tools, supplemented by the admittedly challenging Expression Blend for design.

Still, having a decent product is not always enough. Palm’s webOS devices were widely admired on launch, but that was not enough to rescue the company, or to win more than a tiny market share.

Microsoft has resources that Palm lacked, and a reach that extends from cloud to desktop to device. It may be that Windows Phone 7 has better chances. The problem is that the company’s recent history does not demonstrate the success in coming from behind that characterised its earlier days:

  • Microsoft came from behind with a GUI operating system, even though Windows was inferior to the Mac’s GUI.
  • Microsoft came from behind with Excel versus Lotus 1-2-3.
  • Microsoft came from behind in desktop database managers with Access versus dBase.
  • Microsoft came from behind in networking and then directory services versus Novell and others.
  • Microsoft came from behind with .NET versus Java, which I judge a success even though Java has also prospered.

I am sure there are other examples. Recent efforts though have been less successful. Examples that come to mind include:

  • Internet Explorer – still the most popular web browser, but continues to lose market share, even though Microsoft has been working to regain its momentum since the release of IE7 in 2006.
  • Zune – now a well-liked portable music player, but never came close to catching Apple’s iPod.
  • Silverlight – despite energetic development and strong technology, has done little to disturb the momentum behind Adobe Flash.
  • Tablets – Microsoft was an innovator and evangelist for the slate format, but Apple’s iPad is the first device in this category that has caught on.
  • Numerous examples from Windows Live versus Google and others.

Now here comes Windows Phone 7, with attention to design and usability that is uncharacteristic of Microsoft other than perhaps in Xbox consoles (red light of death aside). In one sense Microsoft can afford for it to fail; it has strong businesses elsewhere. In another sense, if it cannot establish this new product in such a strategic market, it will confirm its declining influence. The upside for the company is that a success with Windows Phone 7 will do a lot to mend its tarnished image.