Google’s Digital Garage, hosted by UK City Councils

I have recently moved into a new area and noticed that my (now) local city council was running a Google Digital Garage:

Winchester City Council is very excited to be partnering up with The Digital Garage from Google – a digital skills training platform to assist you in growing your business, career and confidence, online. Furthermore, a Google digital expert is coming to teach you what is needed to gain a competitive advantage in the ever changing digital landscape, so come prepared to learn and ask questions, too.

I went along as a networking opportunity and learn more about Google’s strategy. The speaker was from Google partner Uplift Digital, “founded by Gori Yahaya, a digital and experiential marketer who had spent years working on behalf of Google, training and empowering thousands of SMEs, entrepreneurs, and young people up and down the country to use digital to grow their businesses and further their careers.”

I am not sure “digital garage” was the right name in this instance, as it was essentially a couple of presentations which not much interaction and no hands-on. The first session had three themes:

  • Understanding search
  • Manage your presence on Google
  • Get started with paid advertising

What we got was pretty much the official Google line on search: make sure your site performs well on mobile as well as desktop, use keywords sensibly, and leave the rest to Google’s algorithms. The second topic was mainly about Google’s local business directory called My Business. Part three introduced paid advertising, mainly covering Google AdWords. No mention of click fraud. Be wary of Facebook advertising, we were told, since advertising on Facebook may actually decrease your organic reach, it is rumoured. Don’t bother advertising on Twitter, said the speaker.

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Session two was about other ways to maintain a digital presence, mainly looking at social media, along with a (rather unsatisfactory) introduction to Google Analytics. The idea is to become an online authority in what you do, we were told. Good advice. YouTube is the second most popular search engine, we were told, and we should consider posting videos there. The speaker recommended the iOS app YouTube Director for Business, a free tool which I later discovered is discontinued from 1st December 2017; it is being replaced by Director Onsite which requires you to spend $150 on YouTube advertising in order to post a video.

Overall I thought the speaker did a good job on behalf of Google and there was plenty of common sense in what was presented. It was a Google-centric view of the world which considering that it is, as far as I can tell, entirely funded by Google is not surprising.

As you would also expect, the presentation was weak concerning Facebook, Twitter and other social media platforms. Facebook in particular seems to be critically important for many small businesses. One lady in the audience said she did not bother with a web site at all since her Facebook presence was already providing as many orders for her cake-making business as she could cope with.

We got a sanitised view of the online world which in reality is a pretty mucky place in many respects.

IT vendors have always been smart about presenting their marketing as training and it is an effective strategy.

The aspect that I find troubling is that this comes hosted and promoted by a publicly funded city council. Of course an independent presentation or a session with involvement from multiple companies with different perspectives would be much preferable; but I imagine the offer of free training and ticking the box for “doing something about digital” is too sweet to resist for hard-pressed councils, and turn a blind eye to Google’s ability to make big profits in the UK while paying little tax.

Google may have learned from Microsoft and its partners who once had great success in providing basic computer training which in reality was all about how to use Microsoft Office, cementing its near-monopoly.

The Scalford Hi-Fi show is dead – long live the Kegworth “Europe’s biggest Hi-Fi enthusiasts show”?

It was March 2009 when I took part in an unusual Hi-Fi show, variously known as the Scalford, Wigwam, Wam or Pie Show (Pie show because Scalford is near Melton Mowbray, home of the Pork Pie, and Pie rhymes with Hi-Fi). Wigwam was and is a Hi-Fi enthusiasts forum and the idea was to put on a show where the kit on show was not the latest stuff from big brands, but rather actual systems in use by enthusiasts. Without the normal income from commercial exhibitors, the cost of the hotel booking was met by the entrance fee (£10 as I recall). Exhibitor rooms were free other than a small contribution to public liability insurance. The early shows were run by audio show specialists Chester who did it, they said, as a community building exercise.

Scalford Hall is an English country hotel which must once have been a grand country residence. it is beautiful, rambling and impractical, but full of atmosphere.

The show was an extraordinary success. There was a vastly greater variety of gear on show than at commercial shows, ranging from conventional and modern to old and home-made. The exhibitors were enthusiasts who loved to talk about their systems, and the sound achieved was in general rather better than most. A few pictures, not from the first show:

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Personally I had a great time at Scalford and exhibited 8 years in succession (starting with the first). Hmm let me see:

2009: plain Squeezebox, Naim 32.5/Hicap/250 and Kans 

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2010: Ergo speakers designed by James at another HiFi forum, Pink Fish Media,  loaned to me for the event. Same source and amplification.

2011: Active Speakers AVI ADM 9 with BK subwoofer

2012: Linn Kaber loudspeakers with Naim amplification; my least successful room I feel. I thought the Naim amplifier would get the Kabers sounding at their best but the sound was average and I was not sure how to fix it. 

2013: Active Speakers Behringer B3031A. The theme here was how to get a great sound on a small budget, and the Behringer active speakers offer a lot for the price.

2014: Amplifier comparison Naim as above vs Yamaha AS500

This was fascinating; a modern budget amplifier compared to a classic pre-power combination loved by many but also considered coloured. Most thought both sounded great and were not sure which was which.

2015: DSD vs PCM comparison using Teac DSD DAC 

2016: Raspberry Pi system no separate amplifier

Some of these events have separate write-ups on this blog.

My goal was not to have the best sounding system but to do something interesting and enjoyable.

Enjoyable it was, but also hard work – at first I didn’t bother booking a room for the night as I lived within 45 minute drive, but I gradually realised that staying over worked better both for access to the room and for hearing other rooms the night before.

Heaving equipment around is no fun even though I didn’t have the heaviest stuff, even so amplifiers, subs and speaker stands are hefty enough. Some of my stuff got a bit bashed about too, though scratches rather than real damage.

The earliest events were run supposedly at break-even or thereabouts by Chester. The only commercial presence in the early shows was a record shop in the lobby.

I was personally fine with everything as we were doing something a bit different that would not otherwise be possible.

Gradually more commercial rooms appeared and it became harder and harder to secure good rooms. My room in year 1 was brilliant and sounded great as a result. Many of the rooms though were small hotel bedrooms in an extension rather than the older part of the building, with poor sound insulation. It was hard to get a good sound in these rooms.

I also began (speaking personally) to feel a bit unappreciated as it was the exhibitors who made the event worth going to, but we paid for the privilege and if someone managed to make some money (as I believe the organisers did in some years) none of it came to us not even a free beer or two. After the first couple of shows the organisation passed to the owners of the WigWam forum, which itself changed hands a few times. In 2017 my heart was no longer in it and I did not exhibit.

The trend towards greater commercialism continues and the WigWam’s current owners now promote the event as "Europe’s Biggest HiFi Enthusiasts Show". The cost for exhibitors has increased and now starts at £85. I have fond recollections of the show and hope it goes from strength to strength, but last year felt it was no longer for me.

Scalford was a wonderful venue, quirky and romantic, visitors could still be surprised to open a door or ascend a stairway and find a corridor of rooms they had somehow missed. Of course it was also a bit impractical and the catering rather ho-hum but it wasn’t a big deal for me.

The show is now moving to Kegworth, just off the M1 near Nottingham. The move to a hotel handy for the motorway and airport is another step away from the atmosphere and culture of the initial concept.

That said, I have no doubt that it will remain a remarkable and unusual event and hope it continues to be a great success.

The annoyance of mistaken email addresses – an example from Netflix

One of the reasons email is broken is that many companies do not bother to verify email addresses when setting up accounts. If someone by accident or design opens an account with an email other than their own – yours, for example – the person who actually has that email address may get bombarded with unwanted emails. Mostly you can just block them with all the other spam but it can be problematic. You may run into difficulties if you try to open your own account with the same organization. If there is money involved you may also get pursued by email for the other person’s debts; presumably this sort of thing can be sorted out but in some cases passively accepting the problem might not be the best idea.

What should happen is that all email addresses are verified. The company where the account is set up sends ONE email to the address given, with a magic link to verify that it really is you that set up the account. If you ignore that email you should never get another one. Sometimes there is even a link to say “this is not me” or “disavow”, which is even better.

Unfortunately it can be hard to inform the organisation of the wrong email address. In the majority of cases, emails come from a “do not reply” address. Often you are meant to log into the account (that is not your account) to make changes or contact support. You would have to change the password of course. That seems a bad idea and might even be considered a tacit acceptance that it is your account, or a hack attempt.

When this happens to me I mostly ignore it, but sometimes resort to things like Twitter support contacts or web chat. It can still be awkward. Here’s my chat transcript when Netflix (which should know better) sent me a welcome email for my new account (nothing to do with me):

Me
Someone has created a Netflix account with my email address. Please delete it.

[Rep] Netflix
Hi there 🙂

[Rep] Netflix
Sure!! No problem

[Rep] Netflix
Could you please tell me what’s your email address?

Me
*************************

[Rep] Netflix
I could find any active account with this email address… don’t you have another email address?

Me
I have just received a welcome email

[Rep] Netflix
To that email? *************************

Me
yes

Me
Hey there, My name is ****. I work at Netflix and help our newest members get started. If you’d like to chat before you start your free month, you can call 1-***-***-**** with any questions. Also, don’t worry about being billed by surprise — we always send a reminder before your free trial ends. If you’re all set, finish your account setup to start watching. If there’s anything you need help with, don’t hesitate to contact us. Cheers, **** netflix.com

[Rep] Netflix
Oohh!!! That’s definetely not from us!!

Me
it passes DKIM

[Rep] Netflix
This is a phising email

[Rep] Netflix
phishin*

Me
ARC-Authentication-Results: i=1; mx.google.com; dkim=pass header.i=@netflix.com

Me
so it is from your domain

[Rep] Netflix
Please tell me the email address who sent you the email
Me

Me
***********************

[Rep] Netflix
OOH!! O.O

[Rep] Netflix
Please wait a second

[Rep] Netflix
I’m checking here… please hang on there

Me
thanks

[Rep] Netflix
It looks like someone took your email information and created an account, but don’t worry, I’m cancelling the account right now

Me
thanks
Me

that is what I said at first 🙂

[Rep] Netflix
Yes… I know xD but I really needed to confirm all the information

[Rep] Netflix
I’m on it now 🙂

[Rep] Netflix
Done 🙂

Me
thanks

[Rep] Netflix
I was a pleasure 🙂

[Rep] Netflix
And one more thing, if you wouldn’t mind, please stay online for a one question survey.

I declined the one question survey.

Quick thoughts on Salesforce and Google Cloud Platform alliance

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Yesterday Salesforce and Google announced a strategic partnership:

1. Salesforce named Google Cloud as “a preferred public cloud provider”. Salesforce says it “continues to invest in its own data centers”. However it will use public cloud infrastructure “for its core services” as well, especially in “select international markets.” Why is Google Cloud Platform (GCP) just a preferred partner and not the? Well, “AWS is a great partner”, as the release also notes.

2. New integrations will be introduced between Salesforce and G Suite (Gmail, Docs, Google Drive and Calendar for business), and there is a promotional offer of one year’s free G Suite for Salesforce customers. Note that the release also says “restrictions apply, see here”, with the see here link currently inactive.

3. Salesforce will integrate with Google Analytics.

Google has also posted about the partnership but adds little of substance to the above.

Why this alliance? On Google’s side, it is keen to build momentum for its cloud platform and to catch up a little with AWS and Microsoft Azure. Getting public support from a major cloud player like Salesforce is helpful. On the Salesforce side, it is an obvious alliance following the public love-in between Adobe and Microsoft Azure. Adobe competes with Salesforce in marketing tools, and Microsoft competes with Salesforce in CRM.

Google will also hope to win customers from Microsoft Exchange, Office and Office 365. However Salesforce knows it has to integrate nicely with Microsoft’s email and productivity tools as well as with G Suite. The analytics integration is a bigger deal here, thanks to the huge reach of Google’s cloud data and tools.

One thing that’s worse in Windows 10 Fall Creators Update: uncontrollable application auto-start

One thing I’ve noticed in Windows 10 recently is that Outlook seems to auto-start, which it never did before. In fact, this caused an error on a new desktop PC that I’m setting up, as follows:

1. Outlook has an archive PST open, which is on a drive that is connected over iSCSI

2. On reboot, Outlook auto-started and threw an error because it could not find the drive

3. In the background, the iSCSI drive reconnected, which means Outlook could have found the drive if it had waited

All very annoying. Of course I looked for the reason why Outlook was autostarting. In Windows 10, you can control startup applications in Task Manager. But Outlook was not listed there. Nor could I find any setting or reason why it was auto-starting.

Eventually I tracked it down. It is not really Outlook auto-starting. It is a new feature in Windows 10 Fall Creators Update that automatically restarts applications that were running when Windows was last shutdown. Since Outlook is pretty much always running for me, the end result is that Outlook auto-starts, with the bad result above.

I presumed that this was a setting somewhere, but if it is, I cannot find it. This thread confirms the bad news (quote is from Jason, a Microsoft support engineer):

This is actually a change in the core functionality of Windows in this development cycle.

Old behavior:
– When you shut down your PC, all apps are closed

– After reboot/restart, you have to re-open any app you’d like to use

New behavior:

– When shutting down your PC, any open apps are “bookmarked” (for lack of a better word)

– After reboot/restart, these apps will re-open automatically

If you want to start with no apps open (other than those set to auto-start via Task Manager/Start), you’ll need to ensure all apps are closed before shutting down or restarting the PC.

Why?

The desire is to create a seamless experience wherein, if you have to reboot a PC, you can pick back up quickly from where you left off and resume being productive.  This has far-ranging impacts across the OS (in a good way).

Not everyone agrees that this “far-reaching impact” is a good thing. The biggest gripe is that there is no setting to disable this behaviour if it causes problems, as in my case. Various entries in the official Windows feedback hub have been quick to attract support.

Workarounds? There are various suggestions. One is to manually close all running applications before your restart. That is an effort. Another is to use a shortcut to shutdown or restart, instead of the Start menu option. If you run:

shutdown /f /s /t 0

you get a clean shutdown; or

shutdown /f /r /t 0

for a restart.

As for why this behaviour was introduced without any means of controlling it, that is a mystery.

A quick look at Surface Book 2: powerful but heavy

Microsoft’s Surface range is now extensive. There is the Surface Pro (tablet with keyboard cover), the Surface Laptop (laptop with thin keyboard), and the Surface Book (detachable tablet). And the Surface Studio, an all-in-one desktop. Just announced, and on display here at Microsoft’s Future Decoded event in London, is Surface Book 2.

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The device feels very solid and the one I saw has an impressive spec: an 8th Gen Intel Core i7 with 16GB RAM and NVIDIA GeForce GTX 1050 discrete GPU. And up to 17 hours battery life.

All good stuff; but I have a couple of reservations. One is the weight; “from 3.38 lbs (1.534 Kg) ”, according to the spec. By contrast, the Surface Laptop starts at 1.69 lbs (0.767 Kg).

That makes the Book 2 heavy in today’s terms. I am used to ultrabook-style laptops now.

Of course you can lighten your load by just using the tablet. Will you though? I rarely see Windows convertible or detachable devices used other than like laptops, with the keyboard attached. The Surface is more likely to be used like a tablet, since you can simply fold the keyboard cover back, but with the Book you either leave the keyboard at home, and put up with short battery life, or have it at least in your bag.