Category Archives: open source

microsoft, mobile, open source, professional, qt, software development, windows

Qt will not be ported to Windows Phone 7 says Nokia

Director of the Qt Ecosystem Daniel Kihlberg has posted officially on the future of Qt, Nokia’s cross-platform application framework.

However you spin it, Nokia’s change of direction, relegating Symbian to low-end phones and focusing on Windows Phone as its Smartphone platform, is not good for Qt developers. Kihlberg offers a glimmer of hope for MeeGo though. Whereas CEO Stephen Elop was almost dismissive of MeeGo, saying that a device would be released as part of a learning process, Kihlberg positions it as a source of future disruption:

Nokia also announced it will ship its first MeeGo-related device in 2011, which will rely on the Qt ecosystem – and then will continue with MeeGo as an open source project for future disruption.  Nokia can’t afford to be behind the next disruption again and Qt can play an important role in making sure it isn’t.

But why not port Qt to Windows Phone, which needs a native development stack? Nokia’s Aron Kozak states in a comment:

Qt will not be ported to Windows Phone 7. One of the key benefits of joining an established ecosystem is that there is an established toolchain that everyone uses. All Windows Phone apps will run on all WP7 devices. Adding Qt to the mix would only cause fragmentation.

Unfortunate from a Qt perspective but wise from a developer ecosystem perspective.

In truth, this is near-fatal for the future of Qt at Nokia:

I have to say, Nokia made a bad decision jumping to WP7 knowing that Qt wouldn’t be on it. Now that Nokia did this, they basically went from Qt “Code once, run everywhere” to “Code once, run nowhere”.

says developer Keith Rusler.

The other problem is that developers feel misled:

When Elop came in he said that Qt will be the main framework. Symbian and MeeGo would be unified through Qt. We all stopped working on Symbian C++ and started learning Qt. We have now wasted 6 motnhs of our family’s lives on a dead end. If I knew this was going to happen, I would have started learning Java instead!

Irrespective of the business merits of Elop’s decision, the truth is that its relationship with developers has been deeply wounded. I am not sure how it could have been better handled – except that I think Nokia should have insisted on Qt support in Windows Phone – but I still observe that it has been handled badly. The evidence suggests that Elop under-estimates the importance of nurturing developers in the ecosystems he talks so much about.

linux, mobile, nokia, open source, professional, software development

MeeGo NoGo: things look bad for the Intel/Nokia Linux project

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A sad post yesterday from MeeGo contributor Andrew Wafaa suggests that MeeGo on netbooks may no longer happen:

Basically by all accounts MeeGo is stopping all work on the Netbook UX. Yup, all our hard work is now almost for nothing 🙁

This is remarkable. The original Moblin project, sponsored by Intel, was all about bringing an excellent user experience to Linux on netbooks. The first netbooks ran Linux, but met resistance from a general public familiar with Windows; yet Linux is more suitable for netbooks than Windows in its present form.

Moblin is different. It’s a friendly way to get the most out of your netbook. It doesn’t work like most other computers because it’s optimized for enjoying media, interacting with your social networks and the internet.

wrote Moblin Community Manager Paul Cooper back in 2009, when netbooks were hot.

The problem: tech trends sometimes outpace corporate planning. Moblin was a good idea in 2008, but nothing was delivered; and by the time it looked like it might be ready, the market seemed to want tablets – or Apple iPads – rather than netbooks; and whatever problem Moblin was addressing was already solved by Google Android.

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Two years later, in February 2010, Moblin merged with Nokia’s Maemo, creating a new project called MeeGo. The new focus would be tablets and smartphones:

The power and capability of handhelds has reached astounding levels – netbooks have been a runaway success – and connected TVs, tablets, in-vehicle infotainment, and media phones are fast growing new markets for devices with unheard of performance. Our goal is to develop the best software to go with these devices.

said Intel’s Imad Sousou.

So where are the MeeGo smartphones? Well, maybe we will see one at Mobile World Congress next week. But Nokia is in disarray. According to a leaked memo from new CEO Stephen Elop:

The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.

We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.

Perhaps Nokia will progress MeeGo smartphones with renewed vigour; but what looks more likely is that Nokia will embrace a rival platform, maybe Google Android or Microsoft’s Windows Phone 7.

That might well be alongside MeeGo, rather than replacing it, but Nokia needs to focus its energy and I would guess that MeeGo will lose out.

It may be the beginning of the end for a promising project that has progressed too slowly.

Update: Reuters is reporting that “two industry sources close to the company” say Nokia has ended development of its first MeeGo smartphone

delphi, embarcadero, open source, professional, software, software development

Updated SQLite wrapper for Embarcadero Delphi (and Free Pascal)

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A while back I worked on a Delphi wrapper for SQLite 3, which I published on this site as an open source project. Others amended it to support Free Pascal and Lazarus, so you can use it on Linux and on the Mac. I’ve not touched it for a couple of years; but recently received an email requesting support for the SQLite 3 backup API. There are only a few functions involved so I added them to the wrapper, and also updated the Sqlite DLL to version 3.7.5.

Although I used Delphi XE to work on the wrapper, I did the build for the repository with Delphi 7, running in a virtual machine, because I know this version still has plenty of use. The problem though is that Delphi 2009 introduced full Unicode support, causing compatibility issues. My wrapper is compromised because it uses the old AnsiString, so that it works with all Delphi versions. I have in mind to fix this so you get full Unicode support when I have time to do so.

There is no support for Delphi’s data binding, and the wrapper appeals to developers happy to code their own SQL. Of course it works like lightning.

.net, open source, professional, software development, visual studio

Red Gate to charge for .NET Reflector, runs into storm of protest

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Tools company Red Gate is to discontinue the free version of .NET Reflector, a popular tool for debugging and decompiling .NET code.

image

The tool itself is amazing. It takes advantage of the fact that .NET code is not compiled to native code until runtime. The code that is distributed is in .NET “intermediate language”, which means it can easily be decompiled. Reflector makes this as easy as opening a file. This is invaluable for debugging when you do not have the original source code, though a further implication is that if you want to protect your source code you need to obfuscate it.

Reflector was created by Lutz Roeder, who shared it freely with the community. In 2008 Roeder sold Reflector to Red Gate, stating:

Red Gate will continue to provide the free community version and is looking for your feedback and ideas for future versions.

Red Gate developed Visual Studio integration and some further features, offering a free version as well as a paid-for premium edition. Now it has decided this is no longer viable. Watch this video as distinctly uncomfortable CEO Simon Galbraith answers the question “Didn’t we promise that Reflector was always going to be free?”:

Right now owning Reflector doesn’t make commercial sense. Further development of Reflector doesn’t make commercial sense. Reflector’s a tool that needs to stay up to date. We need to spend money on it. At the moment we can’t do so in a commercially justifiable way.

We’re really regretful that we ever made such a statement that we were going to try not to charge for it. In hindsight we wish we hadn’t done that. It was never a promise by the way. Two years ago we thought we could make a success of it without having to charge for it, it turns out that wasn’t the case.

Galbraith says that Red Gate had expected two benefits from Reflector: sales of other tools to Reflector users, and up-sell to the premium version. Neither has really happened, he says, adding:

We know that people are going to be cross with us.

What has particularly annoyed users in the feedback forum is that the existing free version is time-bombed, and will expire on May 30th. So users will be forced to upgrade.

i have been a happy (paying) customer of red-gate for some time now – sql tools, .net tools.
i have told many other developers of your products – happy to explain how good they are and how awesome red-gate is.
i won’t be doing that any more. IMO you have managed to destroy your company reputation such that purely on principle i won’t be recommending you to anyone anymore.

says one user.

Reflector has actually been time-bombed for years. I have a download from 2008, and if I run it I get this message:

image

If I click Yes, I am told that automatic update is impossible and directed to the Red Gate download page. If I click No, the dialog closes. In either case, the Reflector executable deletes itself. This is not so bad if you can download another free version; but following the change of policy that will not be the case.

Red Gate might not have made money from Reflector, but now it has the opposite problem: bad PR because of withdrawing an existing and popular free tool.

The price for the new Reflector will be just $35.00; not much for such as useful tool. There is nothing wrong with a software company charging for its work. This is a difficult transition though, and the question is: would Red Gate have been better off releasing Reflector back to the community and ceasing its own investment, rather than making a renewed effort to make it a viable commercial product?

linux, open source, php, software development, web authoring

Accelerating PHP with the Alternative PHP Cache

I decided to install the open source Alternative PHP Cache on this server in order to improve performance. Interesting exercise. This server runs Debian Linux, and there are several ways to install APC:

1. Install the official package with apt-get install php-apc or similar

2. Install with the PHP Extension Community Library which goes something like:

apt-get install apache2
apt-get install libapache2-mod-php5
apt-get install php-pear
apt-get install php5-dev
apt-get install make
apt-get install apache2-prefork-dev
pecl install apc

The advantage over (1) is that you get the latest stable build, version 3.1.6, instead of the Debian package which is 3.0.19

3. Download the source and do something like this to install.

I started with option (2) though I came to regret it. The first problem is that the pecl installer will build with your currently-installed Apache, and if you later upgrade Apache it might break. Sticking with the official package is safer, even though it is very out of date.

I could live with the idea of re-installing APC every time Apache was updated if necessary, but I had another problem. I was up and running with APC 3.1.6 and pleased with the results, until after a while everything stopped working and my blog became a screen full of messages saying “Unable to allocate memory for pool”.

It looks like this bug, which was said to be fixed in version 3.1.5, but if you look to the end of the comments there is one from today with the same issue, and no suggestions about how to fix it.

The ancient version, on the other hand, has performed perfectly so far.

Another point of interest: I found it challenging to discover the best settings for APC. By default the install does no more than to enable the extension; but the default setting is unlikely to be the best one. The documentation tells you what each setting does, but not how to choose the best values for those settings. Should the cache be the default 32MB, or something much greater? Another thing to note: if you compile with MMAP support, which is the default, the value of apc.shm_segments is ignored, and the value in apc.shm_size will solely determine the size of the cache.

I found this Moodle article on installing APC in Windows helpful. What you do is first to find the file apc.php which the install put somewhere like /usr/share/doc/php-apc – in my case it was also compressed -  and put this on your website, preferably in a password-protected folder. This tells you the status of the cache. The aim is to have the cache just big enough that it does not become full and highly fragmented. Here is what I get after a short run with 128MB, which may be a little too much:

image

Another tip is to set apc.stat to 0. This means APC will not check for changes in PHP files since they were last compiled and cached. The downside is that every time you change a file you have to restart the web server; but the benefit is better performance, which is the goal after all.

apple, asus, google, microsoft, open source, professional

Half-baked Android tablets will help Apple, give hope to Microsoft

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The downside of open is fragmentation. CES earlier this month was overflowing with Android tablets and smartphones, but since anyone can use Android, device manufacturers may disappoint users, for example by shipping tablets that do not use a version of Android designed for tablets, or shipping devices that do not have access to the official Android Market.

The Inquirer reported yesterday that the Asus tablets announced at CES will not in fact ship with Android 3.0 Honeycomb. The reason stated is that:

because the company did not know the detailed technical specifications requirements of the Android 3.0 Honeycomb operating system, it could not confirm that Honeycomb will be the tablets’ OS.

Although it is stated that the tablets will ship with Android 2.3 Gingerbread, I get the impression that Asus might upgrade them to Honeycomb eventually; and since they are now apparently not due until the third quarter there is time for plans to change.

Not all Android devices have Google’s official compatibility blessing.  The frequently asked questions make a good read:

Anyone is welcome to use the Android source code, but if the device isn’t compatible, it’s not considered part of the Android ecosystem.

Only devices that have passed Google’s compatibility tests get access to the Android Market. This leads to a surprising situation for users: you might buy an Android tablet or smartphone and find that it has no access to the Android Market.

Vendors can get round this to some extent by creating their own Android app stores, though this kind of fragmentation is likely to have a bad outcome, with a limited selection of apps and insufficient market share to attract developer attention.

This means that a handy question to ask a salesman is: does this gadget have the Android Market? If the answer is anything less than a demo of the official Google Android Market client, that is reason for caution.

The context is that all these devices have to compete with Apple; and the App Store is a significant part of the appeal of iOS devices. Therefore an Android device without access to the Android Market is disadvantaged, though it is not something you are likely to find mentioned on the box.

There is an obvious danger for Android, that customers confronted with a vast range of Android offerings will find it hard to distinguish between what is excellent, what is reasonable, and horrible implementations like the Next Tablet.

Even the element of uncertainty is enough to help Apple, which is likely to announce a second generation iPad soon. It may even give hope to Microsoft, depending on when “Windows 8” tablets come to market and how good they prove to be.

The challenge for Google is how to keep Android open, while also preventing its brand from being damaged by too many sub-standard devices.

google, java, microsoft, open source, professional, web authoring

Google flexes its Chrome browser muscles, removes support for H.264 video – but what about Adobe Flash?

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Google has announced that it will remove support for the H.264 video codec in its Chrome browser:

…we are changing Chrome’s HTML5 <video> support to make it consistent with the codecs already supported by the open Chromium project. Specifically, we are supporting the WebM (VP8) and Theora video codecs, and will consider adding support for other high-quality open codecs in the future. Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies.

The reason given is that Google wishes to support open standards. That sounds good for open standards, but not so good for users who simply want a video to play.

Google’s position contrasts that of Microsoft with IE9:

In its HTML5 support, IE9 will support playback of H.264 video as well as VP8 video when the user has installed a VP8 codec on Windows

Still, at least IE9 will play VP8 if the codec is installed, so that makes VP8 look a better option for content providers – which is the outcome Google is hoping for.

I have mixed feelings about this approach, because while it is good for open standards it is bad for compatibility. I am also not sure that it is consistent. Google announced in June that it is integrating Adobe Flash support into the browser; yet Flash is not an open standard.

That also suggests that H.264 video will still play in Chrome, provided it is in a Flash wrapper.

Maybe Google is learning from Apple how to deprecate technologies by removing support. Apple refuses to allow Java or Flash on iOS, and has stopped doing its own build of Java for OS X. Apple has also stated that these “optional” components may not be used in apps that are deployed in the Mac App Store, thus making a disincentive for developers considering those runtimes.

Apple has not squashed Flash though; and Google may find it equally hard to squash H.264, which is widely supported throughout the industry, has the best tools, and for which hardware is optimised. Apple supports H.264 but is unlikely to support WebM or Theora any time soon. Here’s what Apple CEO Steve Jobs said in April 2010:

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

It seems Jobs spoke too soon when he said H.264 would play perfectly in Chrome.

Post updated to add Apple quote

.net, adobe, amazon, apple, cloud computing, flash, intel, iphone, java, microsoft, mobile, nokia, open source, oracle, professional, silverlight, software development, Sun, visual studio, Web, web authoring, windows, windows 7

Ten big tech trends from 2010

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This was an amazing year for tech. Here are some of the things that struck me as significant.

Sun Java became Oracle Java

Oracle acquired Sun and set about imposing its authority on Java. Java is still Java, but Oracle lacks Sun’s commitment to open source and community – though even in Sun days there was tension in this area. That was nothing to the fireworks we saw in 2010, with Java Community Process members resigning, IBM switching from its commitment to the Apache Harmony project to the official OpenJDK, and the Apache foundation waging a war of words against Oracle that was impassioned but, it seems, futile.

Microsoft got cloud religion

Only up to a point, of course. This is the Windows and Office company, after all. However – and this is a little subjective – this was the year when Microsoft convinced me it is serious about Windows Azure for hosting our applications and data. In addition, it seems to me that the company is willing to upset its partners if necessary for the sake of its hosted Exchange and SharePoint – BPOS (Business Productivity Online Suite), soon to become Office 365.

This is a profound change for Microsoft, bearing in mind its business model. I spoke to a few partners when researching this article for the Register and was interested by the level of unease that was expressed.

Microsoft also announced some impressive customer wins for BPOS, especially in government, though the price the customers pay for these is never mentioned in the press releases.

Microsoft Silverlight shrank towards Windows-only

Silverlight is Microsoft’s browser plug-in which delivers multimedia and the .NET Framework to Windows and Mac; it is also the development platform for Windows Phone 7. It still works on a Mac, but in 2010 Microsoft made it clear that cross-platform Silverlight is no longer its strategy (if it ever was), and undermined the Mac version by adding Windows-specific features that interoperate with the local operating system. Silverlight is still an excellent runtime, powerful, relatively lightweight, easy to deploy, and supported by strong tools in Visual Studio 2010. If you have users who do not run Windows though, it now looks a brave choice.

The Apple iPad was a hit

I still have to pinch myself when thinking about how Microsoft now needs to catch up with Apple in tablet computing. I got my first tablet in 2003, yes seven years ago, and it ran Windows. Now despite seven years of product refinement it is obvious that Windows tablets miss the mark that Apple has hit with its first attempt – though drawing heavily on what it learnt with the equally successful iPhone. I see iPads all over the place, in business as well as elsewhere, and it seems to me that the success of a touch interface on this larger screen signifies a transition in personal computing that will have a big impact.

Google Android was a hit

Just when Apple seemed to have the future of mobile computing in its hands, Google’s Android alternative took off, benefiting from mass adoption by everyone-but-Apple among hardware manufacturers. Android is not as elegantly designed or as usable as Apple’s iOS, but it is close enough; and it is a relatively open platform that runs Adobe Flash and other apps that do not meet Apple’s approval. There are other contenders: Microsoft Windows Phone 7; RIM’s QNX-based OS in the PlayBook; HP’s Palm WebOS; Nokia Symbian and Intel/Nokia MeeGo – but how many mobile operating systems can succeed? Right now, all we can safely say is that Apple has real competition from Android.

HP fell out with Microsoft

Here is an interesting one. The year kicked off with a press release announcing that HP and Microsoft love each other to the extent of $250 million over three years – but if you looked closely, that turned out to be less than a similar deal in 2006. After that, the signs were even less friendly. HP acquired Palm in April, signalling its intent to compete with Windows Mobile rather than adopting it; and later this year HP announced that it was discontinuing its Windows Home Server range. Of course HP remains a strong partner for Windows servers, desktops and laptops; but these are obvious signs of strain.

The truth though is that these two companies need one another. I think they should kiss and make up.

eBook readers were a hit

I guess this is less developer-oriented; but 2010 was the year when electronic book publishing seemed to hit the mainstream. Like any book lover I have mixed feelings about this and its implications for bookshops. I doubt we will see books disappear to the same extent as records and CDs; but I do think that book downloads will grow rapidly over the next few years and that paper-and-ink sales will diminish. It is a fascinating tech battle too: Amazon Kindle vs Apple iPad vs the rest (Sony Reader, Barnes and Noble Nook, and others which share their EPUB format). I have a suspicion that converged devices like the iPad may win this one, but displays that are readable in sunlight have special requirements so I am not sure.

HTML 5 got real

2010 was a huge year for HTML 5 – partly because Microsoft announced its support in Internet Explorer 9, currently in beta; and partly because the continued growth of browsers such as Mozilla Firefox, and the WebKit-based Google Chrome, Apple Safari and numerous mobile browsers showed that HTML 5 would be an important platform with or without Microsoft. Yes, it is fragmented and unfinished; but more and more of HTML 5 is usable now or in the near future.

Adobe Flash survived Apple and HTML 5

2010 was the year of Steve Jobs’ notorious Thoughts on Flash as well as a big year for HTML 5, which encroaches on territory that used to require the services of a browser plug-in. Many people declared Adobe Flash dead, but the reality was different and the company had a great year. Apple’s focus on design and usability helps Adobe’s design-centric approach even while Apple’s refusal to allow Flash on its mobile computers opposes it.

Windows 7 was a hit

Huge relief in Redmond as Windows 7 sold and sold. The future belongs to mobile and cloud; but Windows is not going away soon, and version 7 is driving lots of upgrades as even XP diehards move over. I’m guessing that we will get first sight of Windows 8 in 2011. Another triumph, or another Vista?

open source, professional, software development

Rumblings in the Subversion community as WANdisco claims to be “shaking it up”

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Subversion is an open source version control system used by developers to manage source code; it was an improvement over CVS which it to some extent replaced. Everyone loved it until Linus Torvalds came up with an alternative called Git which is better suited for the distributed development typical of large open source projects like Linux. Now everyone loves Git – with a bit of love left over for another distributed system called Mercurial – and Subversion has become a tad unfashionable, though still widely used.

David Richards is president and CEO of WANdisco, which has a source code management suite based on Subversion. He has announced his intention to “shake up Software Change Management” by fixing Subversion’s weak points. He writes:

Enough is enough. Subversion gets a lot of criticism due to the shortcomings of branching and merging, especially when compared with GIT and others, and we simply don’t have the time to debate whether or not this should be done when it clearly should be.

Why so combative? Well, there a few curious points here. Subversion was originally sponsored by Collabnet, which has its own ALM (Application Lifecycle Management) suite which uses Subversion, as well as a free product called Subversion Edge which packages the official open source release with some convenient tools. Subversion did not become a top-level Apache project until February 17 2010. According to Richards, there is now competition between commercial companies to be seen as the primary Subversion sponsors. In a blog post today, Richard refers to “commercial interests that are dependent on the perception that they are the ones developing Subversion” and adds:

We also believe it’s unhelpful when certain unscrupulous committers decide to commit trivial changes in large files to simply get their stats up.

Richards feels that Subversion development has stagnated:

Didn’t the community just announce a road map? Yes they did, but that’s pretty much all that happened (and that really pisses us off.) The commit logs (code committed by developers to the project) tell the real story. We are not happy with the volume, speed or participation on the project right now. Blogging, or answering questions on user lists are important, but so is writing source code.

The not-so-veiled threat in Richards’ post is that he will fork Subversion if necessary. He says “we don’t believe that [forking] is necessary” but when he adds later that “we would prefer that this be a community effort” it seems clear that forking is an option.

Richard says that WANdisco held a “summit” of companies with a vested interest in Subversion and that there was “a common theme: branching and merging must improve.”

Personally I like Subversion though it is also obvious that Git is superior for many projects. Richards does not help his cause by accusing “GIT Fanatics” of being unfair in their criticisms.  The comments to his post are worth reading, for example:

I used Subversion without prejudice over CVS because it was better. Today I use Git without prejudice over the other two. Git has changed how I work. I use facilities in Git that are not possible with Subversion or CVS.

Developers who take this view will not care much now about Subversion. Still, a lot of people still use it, probably many more than those who use Git, and improvements would be welcome. I am not clear though why the CEO of WANdisco is sounding so embattled, or what politics or difference of opinion is dividing the Subversion community, and would like to hear more about it.

Update: clarified that Subversion Edge is a free product

Update 2: The Apache Software Foundation replies in a blog post:

WANdisco’s false implication that it is in some kind of steering position in Subversion development discredits the efforts of other contributors and companies … we welcome WANdisco’s involvement in Subversion, and failure on WANdisco’s part to address the above concerns will have no effect on the acceptance of technical work funded by WANdisco. We simply felt it necessary to clarify WANdisco’s role in Apache Subversion, for the benefit of our users and potential contributors.

cloud computing, open source, salesforce.com, software development

The Salesforce.com platform play

I’ve been mulling over the various Salesforce.com announcements here at Dreamforce, which taken together attempt to transition Salesforce.com from being a cloud CRM provider to becoming a cloud platform for generic applications. Of course this transition is not new – it began years ago with Force.com and the creation of the Apex language – and it might not be successful; but that is the aim, and this event is a pivotal moment with the announcement of database.com and the Heroku acquisition.

One thing I’ve found interesting is that Salesforce.com sees Microsoft Azure as its main competition in the cloud platform space – even though alternatives such as Google and Amazon are better known in this context. The reason is that Azure is perceived as an enterprise platform whereas Google and Amazon are seen more as commodity platforms. I’m not convinced that there is any technical justification for this view, but I can see that Salesforce.com is reassuringly corporate in its approach, and that customers seem generally satisfied with the support they receive, whereas this is often an issue with other cloud platforms. Salesforce.com is also more expensive of course.

The interesting twist here is that Heroku, which hosts Ruby applications, is more aligned with the Google/Amazon/open source community than with the Salesforce.com corporate culture, and this divide has been a topic of much debate here. Salesforce.com says it wants Heroku to continue running just as it has done, and that it will not interfere with its approach to pricing or the fact that it hosts on Amazon’s servers – though it may add other options. While I am sure this is the intention, the Heroku team is tiny compared to that of its acquirer, and some degree of change is inevitable.

The key thing from the point of view of Salesforce.com is that Heroku remains equally attractive to developers, small or large. While Force.com has not failed exactly, it has not succeeded in attracting the diversity of developers that the company must have hoped for. Note that the revenue of Salesforce.com remains 75%-80% from the CRM application, according to a briefing I had yesterday.

What is the benefit to Salesforce.com of hosting thousands of Ruby developers? If they remain on Heroku as it is at the moment, probably not that much – other than the kudos of supporting a cool development platform. But I’m guessing the company anticipates that a proportion of those developers will want to move to the next level, using database.com and taking advantage of its built-in security features which require user accounts on Force.com. Note that features such as row-level security only work if you use the Force.com user directory. Once customers take that step, they have a significant commitment to the platform and integrating with other Salesforce.com services such as Chatter for collaboration becomes easy.

The other angle on this is that the arrival of Heroku and VMForce gives existing Salesforce.com customers the ability to write applications in full Java or Ruby rather than being restricted to tools like Visualforce and the Apex language. Of course they could do this before by using the web services API and hosting applications elsewhere, but now they will be able to do this entirely on the Salesforce.com cloud platform.

That’s how the strategy looks to me; and it will fascinating to look back a year from now and see how it has played out. While it makes some sense, I am not sure how readily typical Heroku customers will transition to database.com or the Force.com identity platform.

There is another way in which Salesforce.com could win. Heroku knows how to appeal to developers, and in theory has a lot to teach the company about evangelising its platform to a new community.